Virgin
When Virgin Blue finally announced that John Borghetti would take the reins of the airline in May, the only question was why they took so long to arrive at this no-brainer.
Virgin Blue’s search for a new chief executive has, for the past five or so months, been the same story written one hundred different ways. Borghetti, initially seen by pundits as the Cinderella for the discount carrier’s slipper, fell quickly out of contention in late 2009 after the Board seemed to keep the search rolling despite his availability. They kept us all off the scent with remarkable ease.
And why should anyone care? Well the company has never had a change of CEO since co-founder Brett Godfrey took the helm from the get-go in 2000. Despite ten years of very impressive growth, Virgin Blue has up to fairly recently been somewhat of a poor cousin to the far larger Qantas and lacking the ultra-cheap cost structure of Jetstar.
Continue reading "Virgin’s gain damages the Flying Kangaroo" »
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