Voters are a smart lot and can readily distinguish between state and federal issues come polling time. But there are significant issues at play in Australia’s two most populous states, NSW and Victoria, which go to the perception of the major parties and their fitness to govern.
As things currently stand the 2013 election result could come down to this question – can the ALP’s widely anticipated drubbing in NSW, where the ALP brand has been trashed, be offset by gains in Victoria, where the Baillieu Government is seen as a massive disappointment and where voters are already indicating a willingness to trust Labor again?
The easiest job in advertising right now would be to devise the negative campaign against Labor in NSW. This most degenerate of branches has itself provided such a rich vein of material.
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