Undercover Boss

The average executive salary is 100 times more than the average worker’s—and widening—according to ACTU figures. We’re told that bank CEOs’ loot-bags are bulging with the run-off from excess rate rises and capricious ATM fees.

Look, I'm just like you, only I earn 50 times your salary! Picture: Undercover Boss

But like so many social issues, the real battleground may be taking place outside of the political and news-based arena. It’s the mainstream popular media where opinions can be shaped and slippery messages fed to the young and the passive.

Ten’s “Undercover Boss Australia”—recently renewed for a second season—is a prime example of cynical corporate interests being delivered as “entertainment”. And yet it gets a free pass in the cultural debate over workers’ conditions, pay rates and CEO salary obscenity. In an environment where popular media isn’t considered to be worth serious discussion, we’re just expected to lap it up, not to talk about it.

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  • Claire says:

    11:45am | 16/02/11

    Marketing at its best. People will be more likely to buy or use a product or service if they think the CEO is a nice, fluffy, caring bunny. Not to mention the huge amount of product placement present during each episode. Smart advertising, and the average viewer is none the… Read more »

  • Drew says:

    07:55am | 30/11/10

    Good analysis, although the bible crucifixion bit doesn’t fit with your thesis. That particular “god among mortals” did not keep his status a secret, was crucified by the mortals for being so candid, and forgave his executioners anyway. In that corporation, even killing somebody as well connected as the CEO… Read more »

 

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