Toyota

Australian governments have a long history of offering taxpayers’ money to private businesses in an effort to get them to come or stay. Liberal and Country League Premier Tom Playford elevated it to an art form after 1945 when he set out to build an industrial and manufacturing base in South Australia. Tax holidays, grants, cheap land, incentives, and cheap public housing for the industrial workforces through the Housing Trust.

Cartoon: Peter Nicholson


In fact, the use of public money to convince car-makers goes back even further. My attention was drawn to a question asked in the South Australian Legislative Council on 14 August 1935. The LCL government was asked “what steps has the government taken to encourage General Motors Holdens Limited to remain in South Australia?” The answer: “The government is much concerned about the possibility of losing that industry and is doing everything possible to retain it”.

That question and answer could describe the current decision-making process concerning both GMH and Ford. The Federal, Victorian and South Australian governments are embroiled in trying to work out just how much taxpayer money will be needed to keep both functioning in Australia.

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  • BigDaz says:

    04:54pm | 28/01/12

    Marley, if most australians in urban areas wanted small fuel efficient cars why are there a lot of large 4wds cruising the freeways and sliding out of backstreets in the CBD? The main point I was trying to make is that australian manufactoring is taking a hit from overseas and… Read more »

  • MerlinE says:

    06:55pm | 27/01/12

    acotrel dont be so smug, the Koreans have a different culture to the Japanese and they emulated exactly the same experience the Japanese went through. Do you remember the first Hyundai Excel? $13999 drive away. It was cheap garbage made in the early 90’s. Same could be said about KIA… Read more »

 

UPDATE: Toyota has just pulled the ad.

It’s easily the worst ad of the year, one of the worst ads ever made, and while it’s obviously an attack on the dignity of women it does men a major disservice too by suggesting they’re so screwed-up that they actually say disgusting s**t like this.

The people at Toyota have besmirched their brand with this squalid effort, featured above, which revolves around a creepy play on words in which a father discusses her daughter’s virginity and sexual prowess with her young boyfriend.

It almost defies belief that a major company would associate itself with this garbage. It’s offensive on so many levels - the kids in the ad look really young, the idea of a father discussing his daughter in such a fashion is a total gross out, there’s a stupid hubba-hubba tit joke, the “give her a pounding in any direction” line, the girl at the end saying she’s ready to blow. In a perverse way it’s a credit to the creators that they managed to jam so much tasteless and desperately unfunny crap into just one minute and 14 seconds.

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  • Lexus says:

    12:08pm | 17/10/11

    Holy Toledo, so glad I clieckd on this site first! Read more »

  • Jimbo says:

    10:18am | 17/12/09

    I totally agree with the comments above calling for more subtlety in comedy. Even with this ad, a bit of subtely would have made it both more funny and less offensive. On the subject of car ads, if i ever meet the person who thought up the phrase ‘zoom zoom’… Read more »

 

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