The Worm
“Put your hands down mate, this isn’t communist Russia,” I was told as I was patted down at the entry to Channel 9’s Melbourne studios on Tuesday. After walking past some photos of network luminaries Daryl Somers, Graham Kennedy and Ossie Ostrich, we “wormologists” were herded into a waiting room just outside the studio and told to watch a schmaltzy health and safety video while we waited.
Conversation swung from friends and family who had been on Deal or No Deal to the calibre of the combatants in the Great Health Debate. We were spoiling for a fight, but as the worm-trail now shows, the Prime Minister won handsomely - at least by our measure.
There is some much-needed debate about the efficacy and accuracy of Channel 9’s worm. As one of Nine’s one hundred wormologists, I’m here to tell our side of the story.
Continue reading "A wormologist speaks: it is all about theatre" »
A few years ago an academic and political consultant called Drew Westen wrote a book called ‘The Political Brain’. Based on solid research about political bias, it urged US Democrats to realize that the way to beat the Republicans was to base their political message around the emotions of the voters.
Forget about policy content: go for perception and feelings. That’s what the Republicans had done, so that’s what the Democrats had to do. And that, of course, is now the message to Tony Abbott, care of that little maggot on the corpse of rational politics known as ‘The Worm’.
Continue reading "Message from the worm - it’s about emotions stupid" »
Latest 2 of 23 comments
View all comments-
Christian Real says:
Wayne, what is it with these liberal leaders that they like to puff out their chests and think and feel that by doing that they are superior. First there was Howard,(The Man Of Steel), but in reality nothing like Superman) and now there is Abbott (Ironman) who finished in 1,169th… Read more »
-
Christian Real says:
Louise says: 0.435pm 25/03/10 Louise, could you please provide the proof and the source to back up all the remarks and comments that you have made about how Prime Minister? It appears that you went to a lot of trouble putting all this diatribe together like you did, so it… Read more »
Facebook Recommendations
Read all about it
Punch live
Up to the minute Twitter chatter
How much fun is it retweeting people who can't spell?
In other Olympian news, Steph rice is advertising Sunrice Chinese style Mongolian chicken. Think about that for a tick
Recent posts
The latest and greatest
Is there a nicotine patch strong enough for this?
Ok. I am not a leading expert in world’s best practice on prisoner rehabilitation — my experience…
A great win by Webber, but it sure as hell wasn’t sport
This morning I joined millions of other Australians in accelerating, braking, swearing and spilling coffee…
Fighting Assad one strongly worded statement at a time
This weekend’s massacre in Houla, Syria, is one of those stories that invites but doesn’t…
Nosebleed Section
choice ringside rantings
From: They must pay for one’s bitter disappointments
Michael S says:
"A teacher at Geelong Grammar had criticised her for using words that were too long, which had left her confused and had made her doubt her ability to write essays. She became ''quite distressed'' when her English marks began to fall." I can sympathise. My scholastic mentors conveyed to me a causal relationship… [read more]From: Welfare for breeders is a bonus for everyone
Change Up! says:
I have no problem paying my taxes. As a single, childless person on a very decent income, I can afford it and not have my life severely altered. Plus I understand that my taxes paying for things like schools, childcare and infrastructure is ultimately a good thing. A better community is better for me… [read more]Gentle jabs to the ribs
They must pay for one’s bitter disappointments
A private school girl’s family is sueing her elite, extremely expensive private school for not… Read more
Latest 2 of 133 comments
View all commentsAdd your comment