Tan

It’s about time we show our true colours. Thanks to Coco Chanel, dark, brown skin that used to be only associated with the working class was redefined as “sun-kissed”.


Since then, the Western world has regarded bronzed skin as the symbol of chic and affluent jetsetters who can afford to travel all year round.  Celebrities and models compete for the best tan. Many aspire to perfect the St Tropez look

In fact the St Tropez look is so highly sought after that a whole range of fake tan product is named St Tropez – a town where its seaside resorts are frequented by rich guests in the summer. Things work somewhat differently in Asia though.

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  • Kate says:

    05:11pm | 18/08/11

    Agree Ted-e. I think any link would not be because of sunscreen itself, but because a lot of people don’t apply (and reapply) it properly so they are not as protected as they think they are. It may also give some people a false sense of security so they forgo… Read more »

  • AFR says:

    04:43pm | 18/08/11

    I would say its more a class thing with Asians, as opposed to Caucasians. Watch a beuaty ad in Asia, girls are impossibly white, and all of the products have “whitening” agents in them. Read more »

 

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