Suitsupply

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No power in the boardroom? Try the bedroom instead

26 Nov 06:00am

Filed under: Advertising, Consumers, Gfc, Sexism, Suitsupply

Lost jobs, failing economies, broken marriages. Now you can add a massive upsurge in the level of sexism in ads as one of the GFC’s effects.

Skirt lifter: one of the highly controversial images in the suitsupply campaign. Image: suitsupply

The way people are portrayed in advertising has never been what you could call enlightened. But now advertisers are pitching lower than ever before.

Look at these images from Dutch Fashion Label suitsupply’s “Shameless” fashion campaign. The images caused a huge outcry when displayed in a Westfield shopping centre in London. The picture of a man looking disinterestedly up a woman’s dress while she leans back over a stairwell and writhes in ecstasy makes you wonder what urge exactly advertisers are trying to appeal to.

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