You might not know this, but on the wall of every single cosmetic company in the whole entire world, there is a sign that reads: when all else fails, scare the living crap out of them.
Exhibit A: The latest, “ahem” research from tanning company St Tropez that claims women look their oldest at 3:30pm on Wednesdays.
Yes, please note use of the word “oldest”. Because we’re not just talking a little bit rough around the edges here, ladies - we are talking REALLY, REALLY OLD. As in, you-could-be-mistaken-for-your-own-grandmother, kind of old.
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