Is Holden about to change its advertising slogan to “Football, Magpies, Kangaroos and Holden cars”, a nod to its 1970s jingle? Don’t bet against it.
Holden just announced its platinum sponsorship of the AFL’s Collingwood Magpies in a three-year multimillion dollar deal.
The news came 24 hours after Holden announced the three-year sponsorship of the NRL football code, the State of Origin series and the Kangaroos national squad. Both deals are Holden’s first major football sponsorships in 15 years, and are said to be worth more than twice the sum it spends on V8 Supercars.
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Forget terrorism, the biggest threat to London this Olympics is cops on the beat daring to carry the wrong snack.
And by wrong we mean any snack food that is not a product of one of the Games’ major sponsors, Coca Cola, Cadbury and McDonald’s.
By order of the IOC police and Royal Protection guards patrolling the Olympics precinct over the next two weeks must empty any non-sponsored snacks into a clear polythene bag.
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