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If banks live in my world, I’m moving to Mars

15 Jul 05:50am

Filed under: Advertising, Banks, Simon Baker

I know what you’re thinkin. You’re thinkin you want your bank to stop listening to focus groups and its marketing department and to stop telling us stuff it thinks we want to hear.

You’re thinkin that the next time your bank raises interest rates by more than the Reserve Bank’s official 0.25 per cent, you’re going to walk into your local branch and dump a bag of horse manure in the revolving doors.

You’re thinkin that the ANZ recently spent $15 million to change its logos from three stripes to one stripe with a blue flower thrown in for good measure, and that Aussie Hollywood superstar Simon Baker can’t have come cheaply either.

Continue reading "If banks live in my world, I’m moving to Mars" »

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todlovesnab says:

05:54pm | 26/08/11

This ad is patronising in the extreme, I agree. Now, NAB on the other hand, there’s a bank that one could love - did you know they dropped $300m in profits by removing their overdraft fees on cards and accounts? Seems there was substance to their break-up campaign. And no,… Read more »
andy says:

10:27am | 19/07/11

did anyone else notice that the add was made for Asia and not australia..? No references to being in Australia.. The reference to “your region” rather than “state”... and the follow up adds that contain only anglo looking asianics (check out everyone in the background).......? dodgy….? yes. Read more »

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