Siimon Reynolds
For the last quarter of a century, it’s been something of a national pastime to bag ad man Siimon Reynolds for being a wanker. But if Gen Y – a group who know a little something about being pilloried as superficial, materialistic, self-obsessed fame whores – were old enough to know who he is, they might be tempted to claim the 46-year-old as one of their own and insist he be treated with more respect.
Perhaps it’s time all of us — Yers, Xers and Boomers alike — rethought our attitude towards Reynolds.
For a case can be made that he is not the pretentious tool of the popular imagination, but rather a prescient pioneer who intuited where society was heading and adapted to the economic and social changes being set in motion by Thatcher, Reagan and, in Australia, Hawke and Keating, at the time he was coming of age.
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