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I love goldfish, but I couldn’t eat a live one

07 Dec 05:50am

Filed under: Animal Rights, Fish, Food, Seafood

Puns abounded after a PR stunt involving goldfish went totally belly up this week. Advantage SA sent 55 live goldfish to clients around the country, urging them to “test the water and be the big fish in a small pond” in Adelaide. But, Mumbrella reported, at least some of the fish were DOA.

What you looking at?

It’s the sort of story that will probably end up in marketing textbooks. Someone probably got their arse kicked. CEO Karen Raffen sounded genuinely apologetic on radio. No one was insensitive enough to crack jokes about Adelaide as the murder capital of the world, but that’s just a matter of time.

Advantage SA’s mea culpa included the promise of donations to the Animal Welfare League and the RSPCA to make amends for any distress caused to the fish. Begging the question: Since when did we, as a society, care about fish?

Continue reading "I love goldfish, but I couldn’t eat a live one" »

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Graham says:

01:08pm | 08/12/11

I agree completely Gaye. The crux of the story is the judgement of an individual behind a clap trap marketing campaign. It entrenches my belief that the marketing industry attracts the simple and feeble minded, who are driven by peddling a subjective illusion in the name of making money. Read more »
Mark says:

09:36am | 08/12/11

The media are outraged and making a big deal out of the story because of the reasons they usually do ... it is easy and doesn’t take much effort. Bam, let’s spend the morning talking about it. Contrast that with the Aussie woman who was raped a little while ago… Read more »

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ToryShepherd 28 May 12 10:46PM

RT @saline: Touche Miriam. Touche Barry. Wicked old thespians taking the pith. #qanda

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antsharwood 28 May 12 08:31PM

How much fun is it retweeting people who can't spell?

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