In hindsight maybe Australia’s tactics were all wrong. Instead of spending $46 million taxpayer dollars for the 2022 World Cup bid on marketing, advertising, sport-based aid projects in developing nations and flights and accommodation to persuade FIFA members of the merits of our bid, we should have just offered the money direct as bribes to the 24-member executive committee in return for their votes.
The worst kept secret of the lobbying campaign for the 2018-2022 World Cups is now becoming apparent – that the successful Qatar bid for the 2022 tournament was deeply suspect, and that nations such as Australia were always destined to look like joke candidates through their refusal to grease the right palms.
When Australia garnered a pathetic solitary vote for its 2022 bid, Football Federation of Australia chairman Frank Lowy effectively admitted that he had made the first mistake of politics – he believed the people who had told him they would vote for us, instead of just believing the people who said they wouldn’t vote for us.
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