Public Health

The Australian government is bent on making fat people slim in the most condescending way possible.

Eric's overweight and blue.

Last month, an incredibly juvenile media campaign was launched to encourage Australians to make healthier lifestyle choices.

The “Swap it, Don’t Stop it” campaign is a multimedia extravaganza, featuring television, print and radio ads, an iPhone app and Facebook page.

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  • Liz I says:

    12:35pm | 19/05/11

    I disagree, as a personal trainer I know how hard people find it to make even simple changes in their lives. With all the health and exercise information around people are overwhelmed. Providing clear and realistic ways for them to change their live to a healthier one can only be… Read more »

  • Amy says:

    10:28am | 27/04/11

    I like the campaign, it’s less offensive than telling me to eat carrot sticks while power runningt. I thought the swap it idea was good, the less you shove hard dieting in overweight people’s faces, the more likely they are to give it a go. Trying to convince an obese… Read more »

 

Yesterday, Tory Shepherd wrote a Punch piece on how breast cancer was beating bowel cancer in the cancer wars. Here, Anita Tang looks at why bowel cancer has an image problem and what should be done about it.

OMG! You totes wouldn't believe what's in there!

It’s not surprising bowel cancer has an image problem. What’s our emotional response to the word ‘bowel’? The bowel conjures images of the body’s secret inner workings; internal systems we would rather ignore. It connotes words we would rather not hear: colorectal, anus, intestine, canal and colon.

The bowel is not sexy. People don’t want to talk about it. However, bowel cancer is our second biggest cancer killer. It claims more than 4000 Australian lives each year, second only to lung cancer, which causes about 7600 deaths.

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  • Elizabeth says:

    05:15pm | 12/05/11

    Womens’ cancer screening is highly political with lots of vested interests and thus gets most of the money. Cervical cancer screening sends 77% of Aussie women at some stage for colposcopy/biopsies (almost all are false positives) to cover a 0.65% lifetime risk of cervical cancer - huge over-detection and potentially… Read more »

  • Geoffo says:

    10:38pm | 07/04/11

    Terrific contemporary look at a long time killer Anita . I am 50, long time Iover of all meats and seafood…  and I participated in the recent Fed Government Bowel Cancer Kit mailouts. I did the test and , sort of embarrassing as it might be to some ,  waited… Read more »

 

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