Portion

It takes a man to stand tall and call his a small. Especially when he’s been a normal all his life. For centuries, it was sufficient to just order a coffee. But increasingly if you want that self-same beverage you will need to specify that you want “a small”. 

Perhaps that’s no big deal. Perhaps what was once a normal coffee is too small for the modern condition. Most of us are fatter, and have no work life balance, so it may be we need the extra milk to maintain our new weight and the extra caffeine to keep the machine spinning smoothly. 

And after all, it’s not just the coffee that’s getting bigger, everything’s getting bigger: Chinese swimmers, the gap between female US news presenters’ eyes, wine lists, teenage girls’ breasts – it’s the way of the world.

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