Nike
So Tiger Woods didn’t win the Masters Tournament over the weekend. Probably for the best really, otherwise, just as in Nike’s most recent ad, his father might have emerged from the grave and told us that ‘equal fourth place is as good as last place, son’.
Nike’s recent marketing stunt shows Woods staring silently and somberly at the camera, as his late father Earl speaks to him in voiceover: “Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was; I want to find out what your feelings are. Did you learn anything?”
And for those that missed it the quote was pieced together from interviews his father had given prior to his death.
Continue reading "Marketing advice for Nike: Just don’t do it." »
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