Adelaide is no longer the city of churches or the arts capital of Australia. It’s not even Yass with poofs, as famously dubbed by Doug Mulray shortly before he was mercifully removed from national television by Kerry Packer.
According to the people who run the Sydney Fish Markets, Adelaide is now the mullet capital of Australia, a bogan backwater which is ripe for ridicule by the pony-tailed pseuds who run Sydney’s advertising industry.
The Fish Market’s new marketing slogan - “More Mullets Than Adelaide” - says more about Sydney smugness than Adelaide’s earthiness.
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