Dear Hasbro, what the hell? The American toy company have kicked off the new year with a Facebook campaign designed to get people to rank and vote for their favourite Monopoly piece/figurine. Whatever piece gets the least number of votes gets the, ahem, boot.
The wheelbarrow and iron are looking pretty vulnerable at this stage. While the Scottie Dog and Monopoly “town car” are coming out on top. Once the unlucky piece has been decided it’ll be completely replaced with a robot, diamond ring, cat, helicopter or guitar. Sob.
Leaving aside arguments about which piece is less or more deserving for a second, let’s talk about Hasbro’s flagrant disregard for the first principle of toy marketers everywhere: don’t mess with nostalgia, it makes people upset.
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