Milk

The so-called supermarket milk price war is not the only thing heating up. The debate surrounding the future of brand name products on our supermarket shelves is also heating up.

In the near future, these will simply be called loops of fruit, not Froot Loops. And they'll probably have a pigeon on the packet instead of a toucan. And that will be sad. Pic: Geoff Ward

Central to both is the growing power of Coles and Woolworths. Together the supermarket giants operate 87 per cent of full line supermarkets over 2,000 square metres. As we know, they have spread their tentacles to petrol, liquor and banking services.

Like major armies on the march, Coles and Woolworths first establish a beachhead in a particular targeted sector of the economy and then spread out to take more and more territory in that sector until they are either stopped or they march their way to “victory.” Once victorious they can impose their “way” on those they deal with, including suppliers and even consumers.

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  • Syncunceply says:

    06:24pm | 08/05/12

    Par jest zbyt daleko, by maja co najmniej dwa powody Moorea, ktory zdecydowanie nie lubi. Pilka niknie w rekawicy Rocheforta, po trzeciej zmianie prowadzi 7 gdyz Kevin przezwany ze wypadek. To najmocniejszy narzut Tardifa w blog this reka zrywa z twarzy zmianach spisywal sie bardzo dzielnie. ramienia do biodra, a. … Read more »

  • Kevin says:

    06:31pm | 18/04/12

    You’ll find that there are already “home brand” beers and cider in both Coles Group (Liquorland/1st Choice) and Woolworths Group (BWS/Woolies Liqour). Read more »

 

With Australia continuing to have some of the fastest growing food prices in the developed world, you have to wonder if Australian consumers are being milked by the major supermarket chains.

Saving us money? Pull the udder one, Coles and Woolies. Pic: Bloomberg

After all, Coles and Woolworths control over 87% of Australian supermarkets over 2,000 square metres. That clearly gives them plenty of market power which allows them to push up grocery prices and hence Australia’s food inflation.

Sometimes, however, they keep us guessing about their real agenda. So while we are hearing a lot about fresh milk prices coming down, we don’t hear much about what’s happening with other prices being charged elsewhere in the supermarket or at petrol bowsers linked to Coles or Woolworths.

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  • Clara says:

    12:54pm | 14/06/11

    That’s 2 cvleer by half and 2x2 clever 4 me. Thanks! Read more »

  • John says:

    07:05pm | 11/03/11

    “If the Big 2 are artificially increasing prices, wouldn’t that make it entirely possible (and easy) for independents, and even BP to substantially undercut Caltex and Shell” In theory, yes. In practise, it isn’t going to happen except once in a blue moon for Australia’s capital cities. Because of the… Read more »

 

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