Max Markson
``How do you start a small business? Give Warwick Fairfax a big one’‘, should be reworked in a PR context in honour of Australia’s pre-eminent spiv, the celebrity publicist Max Markson.
The events of the past few days have demonstrated, in my view, that if you really want to damage your reputation, you should hire Max Markson to defend it.
In a few days, Markson has helped pull off an extraordinary feat in relation to his new client, Lara Bingle. His contributions have only helped to further turn what seems like the entire country against this girl when, less than a week ago, she was enjoying rare public support after being belittled and demeaned by one of the biggest yobbos to grace an Australian sports field.
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