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The power you might not realise you had

20 May 01:28pm

Filed under: Business, Market Research, Marketing, Society

It seems like every other week there is a new poll giving us an approval rating for our PM, or a new piece of research providing insights into everything from the packaging of tuna to whether red wine is good for you or not.

The power to make or break a product

There are thousands of research topics bubbling away around the country, yet they all have one thing in common – they all rely on ordinary people to give honest opinions on what they think.

Market research is a growing industry in Australia, thanks largely to the many ordinary Australians out there who pick up the phone, fill in an online survey or attend a focus group to have their say on a whole range or products and issues each week.

Continue reading "The power you might not realise you had" »

Latest 2 of 17 comments

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Gabrielle says:

08:26pm | 21/05/10

To the cynics…companies ask questions so products/services/ideas/policies are more relevant or appealing to you and therefore better for you and ultimately them. Why waste your time on developing things no-one wants…just ask them what they prefer…seems like common sense to me. Not sure what kind of info you hand over… Read more »
Ronk says:

09:47am | 21/05/10

Exactly. The only people who take part in these surveys are those who are so desperately lonely and bored that any interaction with another adult, even answering 100 mindless questions to a total stranger about the minutiae of their personal details and their “feelings” about a phrase describing a cleaning… Read more »

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