Lollies

Here’s something to ponder – how many Smarties would you have to eat to become morbidly obese? 1000? Maybe half a million? Or is the consumption of Smarties merely a deadly entrée to a grotesque world of other fattening treats, where we start nibbling away at a small handful of the tiny chocolate sweets and pretty soon are subsisting on a diet of Chiko rolls, McHappy Meals and deep-fried Mars bars?

In the grand scheme of culinary evil I always thought the innocuous Smartie was the least of our concerns. Apparently not, according to the no-fun folks at the Obesity Policy Coalition, who have launched an action against the Smartie-peddlers at Nestle – cue angry boos from the crowd – over an apparently sinister online colouring-in competition which gives kiddies aged three to 10 a chance to win one of 500 Smiggles stationery packs.

The Obesity Policy Coalition complained to the Advertising Standards Board arguing that the Nestle Smarties website breaches the Responsible Children’s Marketing Initiative, introduced in March of this year, to protect the tiny tots from wicked corporate ploys to stuff them full of junk food.

Continue reading "Mmm & mmm. The nanny state can’t have my Smarties" »