The Crosby Textor Group is Australia’s most successful political consultancy and recently celebrated 10 years of election victories in two hemisphere.
If the company has a motto it’s this: When in doubt, believe in something. Lynton Crosby and Mark Textor say it often and the adage isn’t as trite as it might seem.
It’s a statement that politicians and parties must have convictions to defend and advance if they want the backing of an electorate.
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Here’s some advice for interest groups who want to influence a conservative government with such a stonking majority - pack away the hemp shirts, love beads and sandals and deal with them like professionals.
No protests, petitions or snippy social media campaigns. Publicly congratulate their win. They don’t need to listen, so you need them to want to listen. For every one Labor MP in Queensland now there will be 10 opposite numbers. How do less that 10 people, however talented, even stay abreast of government business, let alone the controversial stuff?
The LNP’s superior and unequalled bargaining position should give pause for thought for any interest group that wishes to influence or change the government’s position. How do activists get the attention of a government or opposition (who now just sleep at the office reading briefing papers)? By being strategic.
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