Labor Launch
Many voters will only be tuning in to the election campaign this week but anyone paying even scant attention over the past month will have heard much of what Julia Gillard said when officially launching Labor’s campaign today.

Most of it was Gillard’s standard stump speech but it set down the lines on which the government wants to fight the final week on its strengths of broadband, healthcare, and voters’ increasing confidence in the Labor party’s powers of economic management. It was a low-risk, sober affair (no theme song audible on the TV coverage) as Gillard took the stage; Labor has had its fair share of distractions this campaign, thank you very much.
The knifing of Kevin Rudd and the poor standing of the Labor brand in NSW and Queensland have been matters of record that have dragged on the government’s campaign but Gillard took the opportunity of this set piece just days out from the election to talk positively about the future.
Julia Gillard formally launches Labor’s campaign for re-election in Brisbane this morning. We and the rest of the media will have plenty to say about it after the event, but here we want to ask you what the PM must do today to boost Labor’s campaign.

After a weekend of divergent polling - Nielsen and Newspoll on Saturday pointing to a Labor win, but Morgan and Galaxy yesterday showing a hung parliament or Coalition victory - a campaign launch has never been more important than today’s.
By holding it so close to polling day, a king hit for Labor could put them back in the lead - and a stuff-up could prove irrecoverable. What should Julia do?
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Badger says:
Politcal Tarot, If it wasn’t for Big Business, all of you Labor Voters would be out of work and on the Scrap Heap, on the Dole, then we would hear the Pig Squealing !!! woe is me. Whitlam Broke the Nation, Keating… Read more »
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Political Tarot says:
Most of you people are ranting on about “waste” with the BER and the economy, etc. Um, the BER was a highly successful program - 2.7 percent of schools reported issues. The economy - Australia has one of the lowest levels of governement debt in the world. Where would you… Read more »
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