Kyle And Jackie O Show
Nearly a decade ago, Channel Seven programmers were keen to give a stunning Gold Coast girl air-time. Jacqueline Last, nowadays better known as Jackie O, soon proved the point that being photogenic doesn’t mean you’ll be good on TV.
Screen presence, that certain je ne sais quoi, is an indefinable quality that draws the viewer in and makes you keep watching. The weird science of video lens calibration that captures you in a sequence rather than a single shot is a unique beast.
Audiences can smell a dud a mile off. No matter how stunning or controversial someone might be, if they don’t have screen presence the viewer will revolt. As they did in droves, when the initial audience of 1.2 million watching Jackie O and Kyle What’s-his-name’s first TV show diminished to just 200,000 near the end of the show. That, after a 1.4 million lead in. Apparently Channel Seven have short memories.
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Tuning into Tony Abbott’s interview with Today FM’s Kyle and Jackie O this morning I knew it would be embarrassing - it’s just that I thought Abbott would be the one making me cringe. Not so.
Kyle Sandilands is obviously a smart man. He’s made millions out of the bogan media persona he’s built, and he isn’t the first radio shock jock to take a stereotype and flog it until it can’t get up any more.
But I still find it amazing that so many people are happy to be talked down to about how stupid they are. The Kyle and Jackie O show this morning was such a festival of ignorance it’s no wonder people like Julia Gillard think they can completely change their personality from one day to the next and the rest of us will buy it.
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