Kraft
You’re locked in a room with a small team and a big decision to make.
Everyone is hanging on your ruling. Which way will they go? What are the ramifications? The announcement will be carried by the national media as soon as its made.
No, you’re not the Reserve Bank board - you’re the marketing team at Kraft.
Continue reading "And you think you’re having a stressful day" »
The good people at Kraft have just released the following press release announcing that they are scrapping the name iSnack2.0 for their new spin-off spread and holding another competition.
We’ve run their statement in full - and we want to know from Punch readers - has this whole exercise been one big con job?
30 September 2009: Kraft Foods Australia/New Zealand has today announced that it will change the name of the new Vegemite. Since the new Vegemite hit supermarket shelves in July 2009, Australians and New Zealanders have been invited to come up with a name for the new product; just as Australians did when Vegemite was first launched in this country in 1923.
Continue reading "Vegemitegate: was it all one massive con job?" »
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Jen says:
i liked the 7pm project show’s suggestions… ” Ya-Mum-Mite” “Voldymite” ( the name that must not be named” CheesyVeg Read more »
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New Immigrant says:
Enjoyed all the posts here…keep spreading! Read more »
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