Isnack
WHAT’S in a name? Everything - especially if you pick a dud one - as any marketing graduate will tell you.
So why did Kraft put its reputation and that of one of Australia’s best known brands on the line by selecting a ridiculous name like iSnack2.0 for a new variety of Vegemite?
That’s what many Australians have been asking themselves since the infamous iSnack2.0 moniker was unveiled just over a week ago and then, within days, dumped after a rally of public disapproval.
Continue reading "iSnack 2.0 was a lesson in giving love a bad name" »
Facebook Recommendations
Read all about it
Punch live
Up to the minute Twitter chatter
How much fun is it retweeting people who can't spell?
In other Olympian news, Steph rice is advertising Sunrice Chinese style Mongolian chicken. Think about that for a tick
Oops, just trying to say thanks all four your follows and Hackett yarn feedback, especially the dude who called me an opinionated dipshit
Recent posts
The latest and greatest
Is there a nicotine patch strong enough for this?
Ok. I am not a leading expert in world’s best practice on prisoner rehabilitation — my experience…
A great win by Webber, but it sure as hell wasn’t sport
This morning I joined millions of other Australians in accelerating, braking, swearing and spilling coffee…
Fighting Assad one strongly worded statement at a time
This weekend’s massacre in Houla, Syria, is one of those stories that invites but doesn’t…
Nosebleed Section
choice ringside rantings
From: They must pay for one’s bitter disappointments
Michael S says:
"A teacher at Geelong Grammar had criticised her for using words that were too long, which had left her confused and had made her doubt her ability to write essays. She became ''quite distressed'' when her English marks began to fall." I can sympathise. My scholastic mentors conveyed to me a causal relationship… [read more]From: Welfare for breeders is a bonus for everyone
Change Up! says:
I have no problem paying my taxes. As a single, childless person on a very decent income, I can afford it and not have my life severely altered. Plus I understand that my taxes paying for things like schools, childcare and infrastructure is ultimately a good thing. A better community is better for me… [read more]Gentle jabs to the ribs
They must pay for one’s bitter disappointments
A private school girl’s family is sueing her elite, extremely expensive private school for not… Read more
Latest 2 of 5 comments
View all commentsAdd your comment