Hasbro

Dear Hasbro, what the hell? The American toy company have kicked off the new year with a Facebook campaign designed to get people to rank and vote for their favourite Monopoly piece/figurine. Whatever piece gets the least number of votes gets the, ahem, boot.

The iron stays, or you pass go without collecting $200… Photo: Herald Sun

The wheelbarrow and iron are looking pretty vulnerable at this stage. While the Scottie Dog and Monopoly “town car” are coming out on top. Once the unlucky piece has been decided it’ll be completely replaced with a robot, diamond ring, cat, helicopter or guitar. Sob.

Leaving aside arguments about which piece is less or more deserving for a second, let’s talk about Hasbro’s flagrant disregard for the first principle of toy marketers everywhere: don’t mess with nostalgia, it makes people upset. 

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  • sunny says:

    05:01pm | 10/01/13

    Tim - if you look to your right you’ll see that you are the worthy winner of the Nosebleed Prize for Literature. Champion effort. As previous holder of the title I feel like I have to hand over a green jacket or something and say a few words. I’ve enjoyed… Read more »

  • Gordon says:

    03:25pm | 10/01/13

    We recently bought a new set for friends w/ young kids. Noticed The field gun has already gone.  Hippy peaceniks must have got in their ear. Suggested updated tokens: a drill rig and a wind turbine a tank and a little John Lennon a big Mac and stick of celery Read more »

 

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