As a Brit living in Australia, the state of advertising in this country frequently appalls me. From the ubiquitous billboards looming over highways to the tedious commercial breaks that punctuate a TV programme every ten minutes, Australians are bombarded on a daily basis with sensationalist, populist and dumbed down ads.
I’ve learnt some coping mechanisms to deal with it, such as stubbornly closing my eyes on highways (thankfully, I’m not driving) or rarely watching TV. However, I really love tennis. At a time when British hope Andy Murray has an excellent shot at finally winning the Australian Open, I confess I’m currently glued to the box.
Sadly, nothing demonstrates the deplorable state of advertising in Australia better than its annual Grand Slam.
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Andy Murray’s second consecutive loss of the men’s Australian Open final has put a question mark on the Scot’s mettle. Does Murray have what it takes to win a grand slam?
Murray was inconsolable at Melbourne Park after Serbian world No. 3 Novak Djokovic blew him away in straight sets 6-4 6-2 6-3 to secure his second Aussie title.
Is Murray suffering psychological damage after losing to the greats in these grand slams?
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Australian tennis is suffering a bad dose of the doldrums. After Lleyton Hewitt crashed out of the Australian Open on Tuesday night, it appeared the Aussies would fall over like flies.
But as we despaired over our poor form in recent Grand Slams, Bernard Tomic and Sam Stosur gave Australian tennis an almighty shot in the arm and boosted the Melbourne Park crowd. It now has something decent to cheer about.
Tomic, who snuck into the Australian Open draw with a lucky wildcard, will turn heads when he takes on world No. 1 Rafael Nadal in the third round.
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