2012 was the year that Invisible Children went pro. You remember the viral campaign, right? Kony 2012?
You should, because last year the outfit raised more than $32 million and they’re not too shy about admitting there’s been a bit of a windfall.
At June 30, they had $15.5 million in cash sitting around, up from $6 million the previous year, a slightly embarrassing amount they confirmed they didn’t know what to do with.
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While the media last week fixated on the political “divide” in Australia, with vastly divergent views expressed on the carbon tax at the forums and some confrontations between people with passionate viewpoints, it’s worth remembering that every day of every week, Aussies are getting on with their lives and doing remarkable things.
It’s worth remembering that there is so much more that unites us as a nation than that which currently divides us.
All that is great about Australia was on display in a rain-soaked corner of Queensland last weekend.
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Asking people to do anything is tough. Asking them to give you money is even harder. Yet that’s what charity and social cause organisations have to do every day. Nearly all of their advertising focuses on one of two ways to unlock peoples’ wallets to raise money.
1) A rational message: Providing statistics that show how important the charity is, and how large the task at hand is. For example, how many lives are at risk, how many people have died, how many degrees the earth has warmed up and so on.
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I am about to go on holiday… scrub that. Start again. Myself and a group of my well-remunerated stockbroker buddies are about to undertake a gruelling 800km ride from Adelaide to Melbourne.
20 years ago we would have gone on a golf trip, sucked piss for five days and told off-colour jokes. The times they are a-changing hey?
What’s also new… well not so new now, is that my holiday is now an opportunity for you to lighten your wallet.
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People are dying because breast cancer awareness has eclipsed the dangers of bowel cancer, and other ‘less sexy’ cancers.
If that sounds melodramatic, consider this: A national Cancer Council study released today confirms most people think that breast cancer is Australia’s biggest killer. It also found the awareness of breast cancer screening is double that for bowel cancer, although both yield similarly life-saving results.
They have highlighted bowel cancer’s ‘tragic anonymity’ despite it being more common and more deadly than breast cancer. Compare this then, to the ‘hyper awareness’ around breast cancer.
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I’m lucky that only two of my work colleagues have school age children attending a Public School.
So only about four times a year will they accost me at my desk with boxes of Freddo Frogs and other assorted chocolates.
And only four times a year will I have to tell them to piss off because I’m not buying.
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The world’s first mega church, The Crystal Cathedral in California has filed for bankruptcy owing $50 million or more.
According to reporters at the Orange County Register who combed through court documents, creditors include marketing consultants, television production companies, public relations experts and a publishing company.
Others owed money include a wheelchair foundation, a livestock supplier, dry cleaners, a wardrobe supervisor and the bloke who “managed props for pageants”.
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Editor’s note: This week on Twitter Rhiannon pledged to donate $10 each day to a different charity. And she’d welcome your suggestions on charities worth donating to. You’ll find her blog and Twitter name at the bottom of her piece.
Here’s my confession: I’ve done a few bad things in my life.
When I was seven I stole some stickers from my teacher. As Julia Roberts would say, big mistake. Huge.
Even now I still turn nauseous now at the thought of banana-scented scratch-and-sniff.
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