For a moment in the mid-naughties, they were the coolest of all cool social media-fuelled meme-thingos.
I’m talking about flash mobs, the groups of strangers who gather in a public place to do something like dance a routine, freeze in a contorted pose or smack someone over the head with a pillow. At their best, flash mobs, which are typically organised through social media, are flickers of spontaneity, bursts of community in CBDs filled with busy suits.
In recent years though, they’ve become a whole lot less cool. That’s because they’ve been gatecrashed by another crew: the cash mob.
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