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Severe turbulence ahead on the radar for Qantas

23 Jan 05:45am

Filed under: Airlines, Aviation, Competition, Emirates, Qantas

Poor old Qantas. A once great airline is about to get into bed with Emirates, a strong and powerful competitor which has shown Qantas a thing or two about successfully running an airline.

Look who's hangin' out in the hangar together. Pic: AFP

For some, it’s a case of the old saying “if you can’t beat them, join them”. For others, it’s just the end result of a repeated failure by Qantas to respond in a smart and timely manner to the ever-changing international aviation market.

So how did Qantas get into its current state? Well, it’s a long story but there are a number of recurring themes. First, Qantas has repeatedly failed to respond to the international aviation market in a manner that allows it to get ahead of its competitors. While the emergence of Emirates and Etihad was changing the landscape, Qantas didn’t really know how to respond. For years Qantas was happy to stick by its “oneworld” alliance anchored by British Airways and American Airlines.

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Expat says:

05:26pm | 23/01/13

I think that you will find that many of the cabin crew and pilots are imports and they are paying as much if not more than the likes of the red roo. Add the fact that the staff pay minimal if not no tax and for years they have been… Read more »
DocBud says:

04:29pm | 23/01/13

We are not about to run out of oil anytime soon: http://www.radford.edu/~wkovarik/oil/ In addition, we can make oil from coal as South Africa has been doing since 1955 and the aviation industry has successfully trialled biofuels. I think it will be a long time until we have to start getting… Read more »

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