Dendy

The queue of mature cinema-goers that snaked its way on Saturday night from the local art house cinema, and halfway out of the shopping complex that houses it, looked more like something you would expect at a summer rock festival than in the leafy private school belt.

(Here’s a cinema interview that the 40 plus types will like)

But people will queue - because in the 40+ market, the cinema seems to have triumphed.  This particular venue has refined its product to the point where the mirrors in the bathroom don’t show anything below the bosom, and the lights Photoshop you in a flattering 40w - which is ideal for any middle-aged viewer as she mulls over what to select at the candy bar.

Not so long ago, the potential supremacy of the cinema as a leisure activity was undermined by the absence of alcohol.  But this hurdle has now been overcome - with the double-edged result that you can experience the tension in your bladder rise in tandem with the tension in the plot.

Continue reading "Cinema: Culture without the boring bits" »