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Avoid the Tiger scandal by sponsoring female athletes

07 Apr 05:30am

Filed under: Corporate Sponsorship, Sport, Tiger Woods, Women

As Tiger Woods gets ready to tee off for the most anticipated scandal-comeback in sport, the great golfer will be walking a little lighter.

Lorena Ochoa - yep, you've never heard of her. Photo: AP

A little sponsor lighter that is. Gatorade, owned by Pepsi, has ended its sponsorship arrangement with Woods, who before his cheating scandal had his own sports drink.

Telecommunications company AT&T and IT giant Accenture also dropped their kept man after presumably deciding he was not the marketing tool they thought he had been.

Continue reading "Avoid the Tiger scandal by sponsoring female athletes" »

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Markus says:

09:51pm | 08/04/10

The lack of appeal is due to the level of competition compared to that of their male counterparts, so T and A are the only option for sponsorship, short of actually getting to a stage they could compete with men at elite level. If a girl could beat Federer consistently… Read more »
Robert Smissen of Rural SA says:

06:24pm | 08/04/10

Someone touch a nerve did they lee? ? ? Or do you think we should follow women’s sport because they are cuties? Read more »

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