The Americans call it Monday morning quarterbacking, describing the self-appointed experts who stand back after the event and sagely offer their wisdom as to how a game was won or lost.
The Monday morning quarterbacks have been out in earnest in Australia the past few days gloating over the (apparent) failure of Click Frenzy, the biggest retail experiment our country has ever seen, in which some of the nation’s biggest stores tried to fight back against lethal competition from foreign-based online stores.
The fact that the website crashed unleashed a wave of ridicule and, bizarrely enough, genuine anger towards the stores themselves and the operators of Click Frenzy.
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Some fruitloop somewhere is saying the world’s going to end again next month. Yeah? You ask me, I reckon it ended this week.
This week, a thing called Click Frenzy happened. Or more to the point, didn’t happen. I don’t know what Click Frenzy actually was, or was supposed to be, but I am aware it was some kind of sale and that it ended up broken.
Thus, were millions of unbridled shopaholics denied the right to buy crap they didn’t need with money they didn’t have to satisfy an urge that can never be satisfied anyway.
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In the unlikely event anyone needed further proof of the embarrassingly quaint view of online shopping held by Australian retailers, then the public relations disaster that was Click Frenzy has confirmed all fears.
Despite predicting more than one million shoppers would visit the host site during the much-hyped 24-hour event, Click Frenzy fell victim to technological woes within minutes of launching on Tuesday night.
And while it took nearly three hours for would-be buyers to finally access the promised sale, problems were not confined to the host site with the online services of several participating stores also buckling under the strain. So much for assurances from organisers that they were prepared to cope with heavy traffic and that local retailers were finally ready to give their international rivals some serious competition.
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