Careers

Picture yourself in this situation. You’re a young female business graduate striding up to the board room for an interview with Westpac. You see a picture of CEO Gail Kelly and you think “I can do that.” Think again sister.

If the latest statistics predict your path, there’s a strong possibility that in 15 years time you’ll be stuck in middle management or if you’re returning back part time from baby, you’ll be sentenced to “special projects.”

The statistics are bleak. Look at these statistics from the EOWA:

Continue reading "Step up or be stepped over: women’s career mistakes" »

Well it’s official. People hate marketers, particularly those in advertising. Research by Roy Morgan has ranked advertising as the third most-hated industry across all professions. We’re more hated than union leaders and real estate agents, but just managed to scrape in front of journalists and car salesmen.

All I can say is thank god I don’t work with any car clients because with this article and an interest in marketing I might take the trifecta and actually be the most hated person in the world.

So why do people hate the profession in which I’m going to invest my entire career? I’ll probably agree with what you’ve got to say for the most part, but I should probably at least attempt to convince you otherwise.

Continue reading "I know you hate marketers but face it, you need them" »