Businesess

As the original Yellow Wiggle, Greg Page, asks for his seat back in the Big Red Car, we’re reminded The Wiggles is not just child’s play. His return pleases children and parents across the globe, as it means his health has improved after departing five years ago suffering from orthostatic intolerance, an often undiagnosed circulatory system disorder affecting blood flow.

But as I fetch my son’s yoghurt from the fridge, Greg’s (now interim) replacement, Sam Moran stares back at me from the top of the lid. Page’s return is big news for children’s marketing machine behind The Wiggles.

My son loves The Wiggles. He wasn’t born when Greg was in the group. So he will require some introduction to millions of kids. We’ll also need to explain where Sam has gone.

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