Branding

You can talk about New Year’s resolutions until Shane Warne gets a wrinkle on his face but it’s time we recognised that all our resolutions are part of a greater inconvenient truth: Western civilisation is adrift on a rising tide of bullshit called “self-promotion”.

Back in the 70s (the good old days) during hours of physical work with my old man, he was fond of dropping phrases like “say nothing and saw wood”. It upset him greatly that I chose to go off to university instead of remaining a carpet layer. Dad believed in productivity, not talk, and he feared that I would turn into some flabby weirdo who did nothing in life but smoke dope and quote Proust at dinner parties.

Many of those people are now running the nation, a nation that is losing the ability to “do” things because we are too busy talking about things.

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