Brand

Will Pope Francis have the vision to tackle this?

by Hannah Harborow

110
Advocating risk management is not “victim blaming”

by Sarrah Le Marquand

210
Defeating bullying one child at a time

by Peter James

310
Why can’t I be pope?

by Xavier Toby

410
My democratic dilemma after the death of a despot

by Gabriel Pizani

510
Punch on: Open thread 14/03/2013

by The Punch Team

610
Atheist church’s faithless flock proves value of religion

by Sam Clench

710
There’s no such thing as a free bus ticket

by Jessica Irvine

810
Politicians can’t control the economy

by Albert Alla

910
How far do the National Rifle Association’s sights focus?

by Scott Limbrick

1010

Five fabulous facts about advertising

10 May 05:45am

Filed under: Advertising, Brand, Consumers, Society

Advertising gets a bad rap. So you may not like your favourite TV show being interrupted by Rhonda’s holiday in Bali. Or that “Longer Lasting Sex” billboard plastered up near the local primary school really annoys you. But, before you hate on all of us, please consider the big five benefits of advertising.

Ah, the good old days

Advertising creates something out of nothing
Imagine a motorbike manufacturer who wants to sell more motorbikes. They have $1,000,000 to invest into selling more. They can use the $1,000,000 to either:
1. reduce the price of each bike
2. put a leather seat and chrome exhaust onto each bike
3. do advertising to make the bikes more desirable.

Continue reading "Five fabulous facts about advertising" »

Latest 2 of 65 comments

View all comments

Pete says:

11:10pm | 10/05/12

Most advertising is not about communicating a product exists - which is fine. It’s about creating and exploiting insecurities for products that it’s hard to ‘need’ (more like ‘want’) for the trivial pursuit of keeping up with the Jones’. This is why so many people think there’s too much capital… Read more »
Audra Blue says:

10:44pm | 10/05/12

I used to hate the ads on FTA telly as well. Then I stopped watching telly and the problem went away like magic. I also don’t buy goods that either (a) don’t actually tell me straight away what is being advertised and (b) use sex to sell the product when… Read more »

Add your comment

Facebook Recommendations

Read all about it

Punch live

Up to the minute Twitter chatter

Colgo 24 May 13 03:58PM

Great photo of Carter, Clinton, Obama and Bush 43 issued by the White House. Captions? http://t.co/dKVRENlnvJ

lucyjk 24 May 13 03:56PM

@newsbanks ARGHHHHHHHHHHHH

lucyjk 24 May 13 03:46PM

Words that annoy me #1: 'cracking' when used as an adjective.

drpiotrowski 24 May 13 03:26PM

RT @ConradLiveris: Thanks @drpiotrowski for highlighting Coalition MPs who support #marriageequality: http://t.co/l502Tw2oIH

See all tweets

Nosebleed Section

choice ringside rantings

From: Hasbro, go straight to gaol, do not pass go

Tim says:

They should update other things in the game too. Instead of a get out of jail free card, they should have a Dodgy Lawyer card that not only gets you out of jail straight away but also gives you a fat payout in compensation for daring to arrest you in the first place. Instead of getting a hotel when you… [read more]

From: A guide to summer festivals especially if you wouldn’t go

Kel says:

If you want a festival for older people or for families alike, get amongst the respectable punters at Bluesfest. A truly amazing festival experience to be had of ALL AGES. And all the young "festivalgoers" usually write themselves off on the first night, only to never hear from them again the rest of… [read more]