Advertising gets a bad rap. So you may not like your favourite TV show being interrupted by Rhonda’s holiday in Bali. Or that “Longer Lasting Sex” billboard plastered up near the local primary school really annoys you. But, before you hate on all of us, please consider the big five benefits of advertising.
Advertising creates something out of nothing
Imagine a motorbike manufacturer who wants to sell more motorbikes. They have $1,000,000 to invest into selling more. They can use the $1,000,000 to either:
1. reduce the price of each bike
2. put a leather seat and chrome exhaust onto each bike
3. do advertising to make the bikes more desirable.
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