Bmw

Whatever you do, don’t watch the above ad before you drive home. You might turn into a maniac and start aiming at bus queues. Happily, the car advertisements of the not too distant future will feature a middle-aged dad in a beige cardigan and a mum in a twin set, and a couple of kiddies lashed into ergonomic capsules and wearing crash helmets for added protection.

They will be putt-putting along in the non-fast lane at 47kmh as the ad extols the car’s safety features and ability to get you from A to B. There will be no mention of how much fun the car is to drive, how it handles corners, how quickly it can go from nought to 100, how it’s got racy bucket seats, beautiful zippy lines, a cracker of a stereo or a monstrous donk under the bonnet.

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  • Roto says:

    09:52am | 30/06/09

    The ASB is right , lets eliminate risk first so they can focus on eliminating beauty. Read more »

  • RT says:

    09:03am | 30/06/09

    One of my favourite comments on the state of modern industrialised society is a photo of a metal sign that reads: ‘CAUTION This sign has sharp edges’. Read more »

 

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