Australian Made
If buying Australian Made makes you feel good, then you should buy Australian Made. As the saying goes, what doesn’t kill you only makes you more cautious the next time you buy Australian Made.
Australian Made is good, it’s right. The logo is a kangaroo inside a triangle. What could be more Australian than a triangle? A Victa lawnmower yes, but put a roo inside a Victa lawnmower and you’ve got blood on your hands and on the Victa.
We’re brought up to believe Australian made is good and right and we’re also brought up to believe Santa Claus is real.
I have news for you – the test results are in. It’s Australian Made up.
Continue reading "You’re already buying Aussie Made so don’t feel guilty" »
How much do you love tomato sauce? Do you squirt it on a sausage, pop it on a pie or save it for your sav?
Most Aussies see tomato sauce – or “dead horse” - as a food group all of its own, perched at the very top of a food pyramid composed of meat pies, sausage rolls, lamingtons and pavlova.
In this country it’s a cultural symbol to rival thongs (the footwear, not the undies), Vegemite, and Iced VoVos.
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glenda mccallum says:
Another Australian manuafacturing business about to go to the wall as well as leaving those lower down the chain without a market for their product. Once we close down our industry, produce nothing, import everything, we lose our skill base, our independence and what actually are those who are shed… Read more »
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JoniM says:
@ gobsmack “I would wager that most people wouldn’t be able to name the brand of the tomato sauce they last used. It’s just tomato sauce. People started realising years ago that things like Vegemite and Kraft cheese were crap. “ What tripe ! True connoisseurs of tomato sauce only… Read more »
Walking down the aisle of the average supermarket, the local shopper is bombarded with labels claiming a whole range of virtues including the Australian-ness of their product.
“Manufactured in Australia”, “Made in Australia from local and imported ingredients” and “Australian Owned” are just some of the catchcries that food manufactures use to get our attention and convince us to buy their product. This is an effective marketing tool, evidenced by explosions of claims on labels that line our supermarket shelves. But as always the devil is in the detail. Or - when it comes to food labelling - the devil is in the definition.
Australian consumers want to buy Australian-grown food not only to support Australian farmers but also because they have confidence in the standard and quality of food products grown and packaged in their own backyard. Often the Australian-ness catchcries touted on food labels are not clear and can be extremely misleading, making it difficult for the consumer to determine which part, if any, of the product was indeed grown in Australia.
Continue reading "“Made in Australia” should mean made in Australia" »
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Mark says:
A lot of uneducated people, through lack of schooling or having never travelled through Asia, are not aware of foreign agricultural and manufacturing processes. This lack of education should not be seen as acceptance of foreign grown/made items nor should it be seen as a lack a concern for their… Read more »
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Vince says:
What crap. First of all, I have a business degree (HRM) and have the “basic training in economics” of which you speak. Your “net negative effect on environment and economy” is exceedingly short sighted. Our cotton (and other) products will out last the Chinese/Indian/Anywhere else in the Third World you… Read more »
Every Australian is passionate and parochial about our “Australian Made” label. We all identify with the iconic green and gold kangaroo logo proudly representing products – food, clothing or materials – manufactured in Australia which helps customers recognise and buy Aussie goods.
But how far do you go in determining whether a product is wholly made in Australia and deserves to wear the famous label? Independent Senator Nick Xenophon wants the Government to urgently change the law to make it illegal for products made with foreign produce to be labeled “Australian Made”.
While Xeonphon’s suggestion is laudable in theory, it’s, at best, overly simplistic and probably just populist.
Continue reading "How much Aussie does it take to be Australian Made" »
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Mary says:
I prefer to purchase meat, smallgoods, vegetables, fruit and dairy products are totally grown and produced in Australia, because we can produce these item in abundance in Australia and know they are more healthy - also production can provide employment for our people. I don’t have unreal expectations, I realize… Read more »
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Brett Watson says:
The terms “Australian Made” and “Australian Owned” do not reveal the actual Australian level of inputs and are in fact quite Un-Australian in their usage requirements. To remedy this problem a new “Australian Authenticity Logo” has been unveiled. Visit http://www.ozcompliance.com.au to see what is behind the labels and logos such… Read more »
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