Alpha Magazine
The drinks went down easy. A little too easy for a wet Monday night. Alpha magazine was no more, the pin pulled in an 11 am meeting with management, and past and present staff were out drowning their sorrows. Outside, the rain poured down, as though in commiseration.
In its heyday, Alpha was the biggest-selling men’s magazine in Australian publishing history. Its demise says much about the current industry focus on electronic publishing. But it says more about how incredibly tough it is, and always has been, to sell magazines to men in Australia.
Men’s magazines are a tough game. The toughest. While women across all demographic groups have an automatic reflex to purchase mags both quality and trashy, men have no such compulsion. It’s like our hormonal cycle, or lack of it compared to women. The impulse is just not there.
Continue reading "Farewell to the first and last great Aussie men’s mag" »
Seen the mock Facebook status updates of historical events?
They’re great fun, and at Alpha magazine, where I worked until yesterday, we thought we’d throw together one of our own.
Alpha’s ingenious art director Darren Gover has put together the brilliant page below. Check it. It’s a mock Facebook feed of the birth of cricket’s Bodyline scandal.
Continue reading "A Facebook version of cricket’s biggest scandal" »
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Ton says:
Having read Larwoods bio I believe Jardine DID say something to that effect . Then Jardine praised him for winning the Ashes. Then stabbed him in the back, along with the MCC, Notts CC and half of England. No wonder he emigrated - would love to see a Lamebook string… Read more »
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bigmuzz says:
i disagree…. dougie is the best thing about aussie cricket at the moment, he is the only one in the team who seems to actually have a personality! Read more »
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