Advertisment
When done properly, a celebrity endorsement can literally make a company. The most famous example is when then third string sportswear company Nike (behind Adidas and Converse) signed first year NBA player Michael Jordan in 1984.
Jordan had just been picked third in the NBA draft after centers Hakeem Olajuwon and Sam Bowie, but Nike founder and CEO Phil Knight really liked the free-scoring Jordan and courted him personally.
When Jordan signed, Nike’s stock price was below 60 cents. When he finished his first three-peat in 1993, Nike’s stock price was $8.80 and now the biggest sportswear company in the world. When Jordan announced that he was retiring from basketball a few months later, Nike stock sunk to $5.20 and when he sent out his famous two-word “I’m back” press release, Nike stock surged again.
It’s not often that you’ll find humour in real estate but try this advertisment on for size. The lucky future owners of this country pile in New South Wales will be getting something for nothing.
Latest 2 of 26 comments
View all comments-
Hedda Clark says:
Frank - Yes, there is a garage in the picture. Open wide - take a peek. Read more »
-
shivani says:
it means that there can be 2 people on the bed..1 person in the bath tub…and 6 people in the car…its js humour Read more »
Facebook Recommendations
Read all about it
Punch live
Up to the minute Twitter chatter
Recent posts
The latest and greatest
The Punch is moving house
Good morning Punchers. After four years of excellent fun and great conversation, this is the final post…
Will Pope Francis have the vision to tackle this?
I have had some close calls, one that involved what looked to me like an AK47 pointed my way, followed…
Advocating risk management is not “victim blaming”
In a world in which there are still people who subscribe to the vile notion that certain victims of sexual…
Nosebleed Section
choice ringside rantings
From: Hasbro, go straight to gaol, do not pass go
Tim says:
They should update other things in the game too. Instead of a get out of jail free card, they should have a Dodgy Lawyer card that not only gets you out of jail straight away but also gives you a fat payout in compensation for daring to arrest you in the first place. Instead of getting a hotel when you… [read more]From: A guide to summer festivals especially if you wouldn’t go
Kel says:
If you want a festival for older people or for families alike, get amongst the respectable punters at Bluesfest. A truly amazing festival experience to be had of ALL AGES. And all the young "festivalgoers" usually write themselves off on the first night, only to never hear from them again the rest of… [read more]Gentle jabs to the ribs
Superman needs saving
Can somebody please save Superman? He seems to be going through a bit of a crisis. Eighteen months ago,… Read more
Latest 2 of 44 comments
View all commentsAdd your comment