Acl
This story is about a very slow moving train-wreck that’s happening on Twitter right now. Gloria Jean’s has declared July to be “With Heart” month: the idea is that each Gloria Jean’s store makes a donation to a charity in it’s local area and the company publicises these donations to get positive PR around their brand.
Thankful for the financial support, charities like Variety Australia have suggested that its supporters should buy a coffee in tweets like this:
When marketers realised that people subconsciously prefer to buy products they identify with, a whole new era of marketing began. Instead of talking about the properties of their products, modern brands try to draw a subconscious link between how you would like to see yourself and what they’re selling.
Continue reading "How a bid to win hearts and dollars can backfire" »
Facebook Recommendations
Read all about it
Punch live
Up to the minute Twitter chatter
@nigelmcbain I don't see the nexus between gay marriage and gay sex education in schools. ACL does. Health issues should be taught whatever
@jennijenni a few companies are known to do that - ask for story ideas from job applicants so they can steal them later
: Bruce Springsteen: "I get roughed up crowdsurfing… people try to pull chunks out of me" http://t.co/jiHqt8agt9” it was him, @patricklion
Recent posts
The latest and greatest
The Punch is moving house
Good morning Punchers. After four years of excellent fun and great conversation, this is the final post…
Will Pope Francis have the vision to tackle this?
I have had some close calls, one that involved what looked to me like an AK47 pointed my way, followed…
Advocating risk management is not “victim blaming”
In a world in which there are still people who subscribe to the vile notion that certain victims of sexual…
Nosebleed Section
choice ringside rantings
From: Hasbro, go straight to gaol, do not pass go
Tim says:
They should update other things in the game too. Instead of a get out of jail free card, they should have a Dodgy Lawyer card that not only gets you out of jail straight away but also gives you a fat payout in compensation for daring to arrest you in the first place. Instead of getting a hotel when you… [read more]From: A guide to summer festivals especially if you wouldn’t go
Kel says:
If you want a festival for older people or for families alike, get amongst the respectable punters at Bluesfest. A truly amazing festival experience to be had of ALL AGES. And all the young "festivalgoers" usually write themselves off on the first night, only to never hear from them again the rest of… [read more]Gentle jabs to the ribs
Superman needs saving
Can somebody please save Superman? He seems to be going through a bit of a crisis. Eighteen months ago,… Read more
Latest 2 of 88 comments
View all commentsAdd your comment