This story is about a very slow moving train-wreck that’s happening on Twitter right now. Gloria Jean’s has declared July to be “With Heart” month: the idea is that each Gloria Jean’s store makes a donation to a charity in it’s local area and the company publicises these donations to get positive PR around their brand.
Thankful for the financial support, charities like Variety Australia have suggested that its supporters should buy a coffee in tweets like this:
When marketers realised that people subconsciously prefer to buy products they identify with, a whole new era of marketing began. Instead of talking about the properties of their products, modern brands try to draw a subconscious link between how you would like to see yourself and what they’re selling.
Latest 2 of 88 commentsView all comments
Read all about it
Up to the minute Twitter chatter
The latest and greatest
Good morning Punchers. After four years of excellent fun and great conversation, this is the final post…
I have had some close calls, one that involved what looked to me like an AK47 pointed my way, followed…
In a world in which there are still people who subscribe to the vile notion that certain victims of sexual…