This story is about a very slow moving train-wreck that’s happening on Twitter right now. Gloria Jean’s has declared July to be “With Heart” month: the idea is that each Gloria Jean’s store makes a donation to a charity in it’s local area and the company publicises these donations to get positive PR around their brand.
Thankful for the financial support, charities like Variety Australia have suggested that its supporters should buy a coffee in tweets like this:
When marketers realised that people subconsciously prefer to buy products they identify with, a whole new era of marketing began. Instead of talking about the properties of their products, modern brands try to draw a subconscious link between how you would like to see yourself and what they’re selling.
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@nigelmcbain I don't see the nexus between gay marriage and gay sex education in schools. ACL does. Health issues should be taught whatever
@jennijenni a few companies are known to do that - ask for story ideas from job applicants so they can steal them later
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