Voting is now open for TV Week’s Logie Awards, have you got your vote in? No? That’s not surprising. I’m sure that most people in Australia would give the same answer.
It’s strange that we place so much emphasis on these awards in Australia’s television industry. TV Week claims a weekly readership of 759,000, and their key demographic of teenage girls is hardly representative of the Australian population. There’s a reason that Kylie Minogue took out the Gold Logie in 1988 at 19.
And yet until 2011, this key readership was charged with choosing what is classed as ‘the best’ that Australian television has to offer. The process has definitely improved by opening the voting up to everyone via the internet, and not just those that sent in magazine cuttings with their votes. But the fact that we’re making it a popularity contest open to the public is a flawed system.
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