In the unlikely event anyone needed further proof of the embarrassingly quaint view of online shopping held by Australian retailers, then the public relations disaster that was Click Frenzy has confirmed all fears.
Despite predicting more than one million shoppers would visit the host site during the much-hyped 24-hour event, Click Frenzy fell victim to technological woes within minutes of launching on Tuesday night.
And while it took nearly three hours for would-be buyers to finally access the promised sale, problems were not confined to the host site with the online services of several participating stores also buckling under the strain. So much for assurances from organisers that they were prepared to cope with heavy traffic and that local retailers were finally ready to give their international rivals some serious competition.
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