http://www.thepunch.com.au/tags/marketing/ Politics, political opinion, world news, sports news and the latest news and views updated live, daily on The Punch - Australia's best conversation. en Copyright 2012 The Punch penberthyd@newsltd.com.au penberthyd@newsltd.com.au Thu, 09 Feb 2012 18:00:13 +0000 Thu, 09 Feb 2012 18:00:13 +0000 Politics, opinion, world news, sports news, latest news, views, Barack Obama, Kevin Rudd, Julia Gillard, Nathan Rees, Malcolm Turnbull, Peter Garrett, Barnaby Joyce, Australian, federal politics, opinion polls, election, The Punch, thepunch, punch ExpressionEngine 1.6.7 http://blogs.law.harvard.edu/tech/rss 15 http://www.thepunch.com.au/images/punch-logo-rss.png http://www.thepunch.com.au/ 144 70 Politics, political opinion, world news, sports news and the latest news and views updated live, daily on The Punch - Australia's best conversation. Search The Punch keywords http://www.thepunch.com.au/search/ http://www.thepunch.com.au/articles/cash-mobs-arent-so-flash/ For a moment in the mid-naughties, they were the coolest of all cool social media-fuelled meme-thingos. I’m talking about flash mobs, the groups of strangers who gather in a public place to do something like dance a routine, freeze in a contorted pose or smack someone over the head with a pillow. At their best, flash mobs, which are typically organised through social media, are flickers of spontaneity, bursts of community in CBDs filled with busy suits. In recent years though, they’ve become a whole lot less cool. That’s because they’ve been gatecrashed by another crew: the cash mob. piotrowskid@newsltd.com.au (Daniel Piotrowski) Article http://www.thepunch.com.au/articles/cash-mobs-arent-so-flash/#comments http://www.thepunch.com.au/articles/cash-mobs-arent-so-flash/#item7718 Thu, 09 Feb 2012 18:00:13 +0000 When Australian skipper Michael Clarke raised his bat to celebrate his historic triple century at the SCG it showed a man becoming aware of his stature in the game. Instead of pointing to a bat sponsor - a deal which can be valued at hundreds of thousands of dollars - he gestured towards the McGrath Foundation sticker placed there earlier that day. Clarke’s manager James Erskine later explained the skipper had split with Slazenger and he is still mid-negotiation with two or three companies to finalise a deal. http://www.thepunch.com.au/articles/Hey-pup-keep-your-bat-clean-and-your-image-squeaky/ When Australian skipper Michael Clarke raised his bat to celebrate his historic triple century at the SCG it showed a man becoming aware of his stature in the game. Instead of pointing to a bat sponsor - a deal which can be valued at hundreds of thousands of dollars - he gestured towards the McGrath Foundation sticker placed there earlier that day. Clarke’s manager James Erskine later explained the skipper had split with Slazenger and he is still mid-negotiation with two or three companies to finalise a deal. piotrowskid@newsltd.com.au (Daniel Piotrowski) Article http://www.thepunch.com.au/articles/Hey-pup-keep-your-bat-clean-and-your-image-squeaky/#comments http://www.thepunch.com.au/articles/Hey-pup-keep-your-bat-clean-and-your-image-squeaky/#item7588 Thu, 09 Feb 2012 18:00:13 +0000 When Australian skipper Michael Clarke raised his bat to celebrate his historic triple century at the SCG it showed a man becoming aware of his stature in the game. Instead of pointing to a bat sponsor - a deal which can be valued at hundreds of thousands of dollars - he gestured towards the McGrath Foundation sticker placed there earlier that day. Clarke’s manager James Erskine later explained the skipper had split with Slazenger and he is still mid-negotiation with two or three companies to finalise a deal. http://www.thepunch.com.au/articles/no-wuckin-forries.-these-nuckin-futs-are-tuckin-fops/ Well, puck me with a fitchfork. The F-word is apparently an acceptable part of Australian speech. That’s the only conclusion you can draw after the trade mark examiner gave two thucking fumbs up to a soon-to-be-released product called “Nuckin Futs”. After the initial trade mark application was rejected, a savvy lawyer argued that the f-bomb is an everyday part of Australian speech. And he won. The product is on its way, with the only caveat being it can’t be marketed to minors. piotrowskid@newsltd.com.au (Daniel Piotrowski) Article, Lightweight http://www.thepunch.com.au/articles/no-wuckin-forries.-these-nuckin-futs-are-tuckin-fops/#comments http://www.thepunch.com.au/articles/no-wuckin-forries.-these-nuckin-futs-are-tuckin-fops/#item7548 Thu, 09 Feb 2012 18:00:13 +0000 When Australian skipper Michael Clarke raised his bat to celebrate his historic triple century at the SCG it showed a man becoming aware of his stature in the game. Instead of pointing to a bat sponsor - a deal which can be valued at hundreds of thousands of dollars - he gestured towards the McGrath Foundation sticker placed there earlier that day. Clarke’s manager James Erskine later explained the skipper had split with Slazenger and he is still mid-negotiation with two or three companies to finalise a deal. http://www.thepunch.com.au/articles/brands-have-become-our-new-moral-arbiters/ It’s not often you hear an apology from a big corporation that sounds like it really means it, but Jenny Craig’s statement last night that it “badly misjudged public perception of Kyle Sandilands” sounds genuine enough - perhaps because it’s so bloody obvious. Hmmm, brand heavily skewed towards women with body issues, linked to the “fat slag” king, what could possibly go wrong? The language marketing departments use when one of the stars they throw millions of dollars at to flog their products step out of line, is often at best hilarious, at worst mealy-mouthed. piotrowskid@newsltd.com.au (Daniel Piotrowski) Article http://www.thepunch.com.au/articles/brands-have-become-our-new-moral-arbiters/#comments http://www.thepunch.com.au/articles/brands-have-become-our-new-moral-arbiters/#item7542 Thu, 09 Feb 2012 18:00:13 +0000 When Australian skipper Michael Clarke raised his bat to celebrate his historic triple century at the SCG it showed a man becoming aware of his stature in the game. Instead of pointing to a bat sponsor - a deal which can be valued at hundreds of thousands of dollars - he gestured towards the McGrath Foundation sticker placed there earlier that day. Clarke’s manager James Erskine later explained the skipper had split with Slazenger and he is still mid-negotiation with two or three companies to finalise a deal. http://www.thepunch.com.au/articles/were-all-suckers-for-a-good-marketing-ploy/ In just a few short days, four giant demons astride winged, skeletal steeds are expected to swoop from the sky and hurl every man, woman and child into the dark chasm of the infinite. “Curse you, Apple!” the terrified masses will scream as CEO Tim Cook desperately points out the improved 8-megapixel camera and upgraded dual-core processor. But they won’t have it, those Apple customers. They wanted an iPhone 5. Instead, they got an iPhone 4S and now everybody has to watch as palm trees and baby lambs are cast into fiery oblivion. piotrowskid@newsltd.com.au (Daniel Piotrowski) Article http://www.thepunch.com.au/articles/were-all-suckers-for-a-good-marketing-ploy/#comments http://www.thepunch.com.au/articles/were-all-suckers-for-a-good-marketing-ploy/#item6855 Thu, 09 Feb 2012 18:00:13 +0000 When Australian skipper Michael Clarke raised his bat to celebrate his historic triple century at the SCG it showed a man becoming aware of his stature in the game. Instead of pointing to a bat sponsor - a deal which can be valued at hundreds of thousands of dollars - he gestured towards the McGrath Foundation sticker placed there earlier that day. Clarke’s manager James Erskine later explained the skipper had split with Slazenger and he is still mid-negotiation with two or three companies to finalise a deal. http://www.thepunch.com.au/articles/Aisle-be-damned-if-ill-cop-this-not-so-super-marketing/ Forget about the 3 Rs. In schools these days it’s all about the 3Cs: Consumerism, Capitalism, and Coles. Store managers are giving prizes to Sydney schoolkids for singing the “prices are down” jingle wearing company t-shirts, surrounded by advertising banners, at school assemblies. What next? A scholarship to the McDonald’s University for writing a dissertation on how burgers qualify for the Heart Foundation tick? piotrowskid@newsltd.com.au (Daniel Piotrowski) Article http://www.thepunch.com.au/articles/Aisle-be-damned-if-ill-cop-this-not-so-super-marketing/#comments http://www.thepunch.com.au/articles/Aisle-be-damned-if-ill-cop-this-not-so-super-marketing/#item6658 Thu, 09 Feb 2012 18:00:13 +0000 When Australian skipper Michael Clarke raised his bat to celebrate his historic triple century at the SCG it showed a man becoming aware of his stature in the game. Instead of pointing to a bat sponsor - a deal which can be valued at hundreds of thousands of dollars - he gestured towards the McGrath Foundation sticker placed there earlier that day. Clarke’s manager James Erskine later explained the skipper had split with Slazenger and he is still mid-negotiation with two or three companies to finalise a deal. http://www.thepunch.com.au/articles/the-dalai-lama-experience-only-5000-a-pop/ The Dalai Lama’s most recent tour of Australia is in full swing, and it’s taken a slightly strange direction this time around. While his 2007 tour treated the Dalai Lama as he should be treated - as a spiritual leader who deserves respect - that tour met with a financial loss, and now it’s all about bums on seats. Promotion, merchandise, and the media circuit. HHDL (as he’s known to his tweeps on Twitter) seems to be in it for the money, and he’s got the Collingwood AFL guernsey from Harry O’Brien to prove it. The effort to engage a broader audience has strangely tainted his message, and the most our media can manage is to treat the man like he’s a punchline. Considering he’s trying to promote a series of undersold public lectures, he’s got to take what he can get… but is this really the best that we can give him? piotrowskid@newsltd.com.au (Daniel Piotrowski) Article http://www.thepunch.com.au/articles/the-dalai-lama-experience-only-5000-a-pop/#comments http://www.thepunch.com.au/articles/the-dalai-lama-experience-only-5000-a-pop/#item6072 Thu, 09 Feb 2012 18:00:13 +0000 When Australian skipper Michael Clarke raised his bat to celebrate his historic triple century at the SCG it showed a man becoming aware of his stature in the game. Instead of pointing to a bat sponsor - a deal which can be valued at hundreds of thousands of dollars - he gestured towards the McGrath Foundation sticker placed there earlier that day. Clarke’s manager James Erskine later explained the skipper had split with Slazenger and he is still mid-negotiation with two or three companies to finalise a deal. http://www.thepunch.com.au/articles/bank-error-in-your-favour/ When I was 9, I found a $20 note on the ground. Back then, it was an astronomical amount of money for a nine year old.  And as I glimpsed it, beneath a moving crowd, I stopped dead in my tracks, staring and pointing until mum yelled ‘Just pick it up!’. Then, something even better happened. Mum said I could keep the money.  Suddenly, I was rich.  I clutched it in my sweaty little hand all night.  I put it lovingly in a black case and checked on it every day.  And then when my birthday came around, I spent it on an extravagant doll from Big W. piotrowskid@newsltd.com.au (Daniel Piotrowski) Article http://www.thepunch.com.au/articles/bank-error-in-your-favour/#comments http://www.thepunch.com.au/articles/bank-error-in-your-favour/#item5286 Thu, 09 Feb 2012 18:00:13 +0000 When Australian skipper Michael Clarke raised his bat to celebrate his historic triple century at the SCG it showed a man becoming aware of his stature in the game. Instead of pointing to a bat sponsor - a deal which can be valued at hundreds of thousands of dollars - he gestured towards the McGrath Foundation sticker placed there earlier that day. Clarke’s manager James Erskine later explained the skipper had split with Slazenger and he is still mid-negotiation with two or three companies to finalise a deal. http://www.thepunch.com.au/articles/evil-government-says-holograms-not-real-science/ In a shock move today, the makers of Power Balance wristbands have been forced to say they do not actually work. Since the bands exploded on to the market, compelling evidence has justified the makers’ claims that they help sportspeople focus and perform better. Some doubters attributed the obvious benefits to the mystical placebo effect, but believers say the bands can increase core strength by up to 10 million per cent using something called “performance technology”. piotrowskid@newsltd.com.au (Daniel Piotrowski) Article http://www.thepunch.com.au/articles/evil-government-says-holograms-not-real-science/#comments http://www.thepunch.com.au/articles/evil-government-says-holograms-not-real-science/#item4762 Thu, 09 Feb 2012 18:00:13 +0000 When Australian skipper Michael Clarke raised his bat to celebrate his historic triple century at the SCG it showed a man becoming aware of his stature in the game. Instead of pointing to a bat sponsor - a deal which can be valued at hundreds of thousands of dollars - he gestured towards the McGrath Foundation sticker placed there earlier that day. Clarke’s manager James Erskine later explained the skipper had split with Slazenger and he is still mid-negotiation with two or three companies to finalise a deal. http://www.thepunch.com.au/articles/the-world-is-run-by-those-who-whinge-the-loudest/ 500 years down the track I’m sure humans will still be talking about the invention of the internet, and how it revolutionized communication and all that jazz. Because it is pretty incredible when you think about it. But there’s one aspect of our heaven-sent, super-human communication abilities which is becoming more of an issue and to be honest, pretty annoying. I’m talking about the way that notorious whingers and complainers, have been given a new-found power to affect change where it probably isn’t really necessary. piotrowskid@newsltd.com.au (Daniel Piotrowski) Article http://www.thepunch.com.au/articles/the-world-is-run-by-those-who-whinge-the-loudest/#comments http://www.thepunch.com.au/articles/the-world-is-run-by-those-who-whinge-the-loudest/#item4736 Thu, 09 Feb 2012 18:00:13 +0000 When Australian skipper Michael Clarke raised his bat to celebrate his historic triple century at the SCG it showed a man becoming aware of his stature in the game. Instead of pointing to a bat sponsor - a deal which can be valued at hundreds of thousands of dollars - he gestured towards the McGrath Foundation sticker placed there earlier that day. Clarke’s manager James Erskine later explained the skipper had split with Slazenger and he is still mid-negotiation with two or three companies to finalise a deal.