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        <title>Downfall | Tags | The Punch</title>
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        <pubDate>Thu, 09 Feb 2012 01:45:28 +0000</pubDate>
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            <title>Five tips to avoid downfall by social media</title>
            <link>http://www.thepunch.com.au/articles/five-tips-to-avoid-downfall-by-social-media/</link>
            <description>This week YouTube claimed the scalp of Malcolm Turnbull staffer Thomas Tudehope after he allegedly helped disseminate a Hitler parody video in which Federal MP Alex Hawke is portrayed as an irate Adolf Hitler.



It didn&#8217;t take long for the supposedly anonymous Downfall meme to catch the media&#8217;s attention, and by then it was only a matter of time before the creative talent behind it was exposed. Not helped in any way by a comprehensive email chain leaked to the media linking Tudehope and another Liberal staffer Charles Perrottet to the short film.

But with revelations that Tudehope had to resign over the issue, maybe it&#8217;s time for a little lesson for young staffers, press secretaries and politico wannabes out there who seem to think Web 2.0 is all fun and no responsibility. Sure it&#8217;s all a bit of a lark now and then, but when pre&#45;selections, votes and political cred are at stake, there&#8217;s nowhere to hide. And seriously, who wants to lose their job in this economic climate?</description>
            <author>feedback@thepunch.com.au (Tory Shepherd)</author>
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