http://www.thepunch.com.au/tags/beer/ Politics, political opinion, world news, sports news and the latest news and views updated live, daily on The Punch - Australia's best conversation. en Copyright 2012 The Punch penberthyd@newsltd.com.au penberthyd@newsltd.com.au Sat, 26 May 2012 20:00:40 +0000 Sat, 26 May 2012 20:00:40 +0000 Politics, opinion, world news, sports news, latest news, views, Barack Obama, Kevin Rudd, Julia Gillard, Nathan Rees, Malcolm Turnbull, Peter Garrett, Barnaby Joyce, Australian, federal politics, opinion polls, election, The Punch, thepunch, punch ExpressionEngine 1.6.7 http://blogs.law.harvard.edu/tech/rss 15 http://www.thepunch.com.au/images/punch-logo-rss.png http://www.thepunch.com.au/ 144 70 Politics, political opinion, world news, sports news and the latest news and views updated live, daily on The Punch - Australia's best conversation. Search The Punch keywords http://www.thepunch.com.au/search/ http://www.thepunch.com.au/articles/real-women-like-men-who-drink-beer/ British comedian John Cleese calls them “beer fairies”.  It’s a euphemism for Australian men who drink beer, and that’s apparently the worst thing around when it comes to the dating world. Sounds ridiculous. But that’s the big take home message from a NewsPoll survey which found Australian women prefer men who are adventurous with their choice of beverage. In other words, men who don’t drink beer are considered better potential partners than those that do. Ouch. Forget about bad breath, an annoying laugh or narcissistic behaviour, it’s men that order beer who are the real scourge on the dating world? Well I don’t buy that for a second. penberthyd@newsltd.com.au (David Penberthy) Article, Lightweight http://www.thepunch.com.au/articles/real-women-like-men-who-drink-beer/#comments http://www.thepunch.com.au/articles/real-women-like-men-who-drink-beer/#item8407 Sat, 26 May 2012 20:00:40 +0000 I like beer. Beer is easily one of my favourite fizzy alcoholic beverages. Anytime is a good time for beer, but an especially good time for beer is anytime I’m thirsty. I get thirsty when I play or watch sport, I get thirsty when I’m hot and I get thirsty when I eat delicious salty bar snacks like beef jerky and BBQ-flavoured corn nuts. God I love jerky and corn nuts. But best of all, I like beer. Taking all of this into account, I am a ridiculously easy sell. All advertisers have to do to make me hit the bottle-o for a six pack of their product is make me thirsty. Simple. So why do so many of them fail? http://www.thepunch.com.au/articles/modern-beer-ads-just-dont-make-me-thirsty/ I like beer. Beer is easily one of my favourite fizzy alcoholic beverages. Anytime is a good time for beer, but an especially good time for beer is anytime I’m thirsty. I get thirsty when I play or watch sport, I get thirsty when I’m hot and I get thirsty when I eat delicious salty bar snacks like beef jerky and BBQ-flavoured corn nuts. God I love jerky and corn nuts. But best of all, I like beer. Taking all of this into account, I am a ridiculously easy sell. All advertisers have to do to make me hit the bottle-o for a six pack of their product is make me thirsty. Simple. So why do so many of them fail? penberthyd@newsltd.com.au (David Penberthy) Article http://www.thepunch.com.au/articles/modern-beer-ads-just-dont-make-me-thirsty/#comments http://www.thepunch.com.au/articles/modern-beer-ads-just-dont-make-me-thirsty/#item8051 Sat, 26 May 2012 20:00:40 +0000 I like beer. Beer is easily one of my favourite fizzy alcoholic beverages. Anytime is a good time for beer, but an especially good time for beer is anytime I’m thirsty. I get thirsty when I play or watch sport, I get thirsty when I’m hot and I get thirsty when I eat delicious salty bar snacks like beef jerky and BBQ-flavoured corn nuts. God I love jerky and corn nuts. But best of all, I like beer. Taking all of this into account, I am a ridiculously easy sell. All advertisers have to do to make me hit the bottle-o for a six pack of their product is make me thirsty. Simple. So why do so many of them fail? http://www.thepunch.com.au/articles/punch-on-open-thread-08-11-2011/ It’s official. We have become a nation of sippers and samplers, not a nation of sluggers dedicated to a single brand. Once upon a time, there would be tumbleweeds if you failed to order the mass brand plastered all over the exterior walls of your local pub. As news.com.au revealed yesterday, we’ve now gone all boutiquey in our quest for the perfect pub bevvy. Pfft to that. Take your cider and shove it. Give me a good honest mass-produced frothy one any day. It may not be fancy but it’s cheap and it’s made from beer. Or is it just the advertising making me say that? What else apart from beer is going down today, Punchers? penberthyd@newsltd.com.au (David Penberthy) Article http://www.thepunch.com.au/articles/punch-on-open-thread-08-11-2011/#comments http://www.thepunch.com.au/articles/punch-on-open-thread-08-11-2011/#item7093 Sat, 26 May 2012 20:00:40 +0000 I like beer. Beer is easily one of my favourite fizzy alcoholic beverages. Anytime is a good time for beer, but an especially good time for beer is anytime I’m thirsty. I get thirsty when I play or watch sport, I get thirsty when I’m hot and I get thirsty when I eat delicious salty bar snacks like beef jerky and BBQ-flavoured corn nuts. God I love jerky and corn nuts. But best of all, I like beer. Taking all of this into account, I am a ridiculously easy sell. All advertisers have to do to make me hit the bottle-o for a six pack of their product is make me thirsty. Simple. So why do so many of them fail? http://www.thepunch.com.au/articles/when-cheap-beer-can-be-too-cheap/ VB doesn’t strike you as a brand that needs protecting from being viewed as overtly cheap piss. This isn’t to bag VB, but there’s probably a reason it chose David Boon and not David Marr as a mascot. News yesterday that Foster’s stopped supply of its beers to Coles and Woolworths for a short period this month, after it emerged the warring retail giants were planning to sell VB (and possibly other brands) for as low $28 a case. Carlton & United, Foster’s beer division, have said that they stopped supply to the supermarkets out of fear their beer brands were being undervalued; according to CUB it was done to protect “the brand equity – the image of our brands”. Now you might be asking yourself how it’s possible to undervalue the Australian gold standard of cheap beer? Well you can, and it’s got something to do with the amount of beer we’re drinking - or more accurately, not drinking. penberthyd@newsltd.com.au (David Penberthy) Article http://www.thepunch.com.au/articles/when-cheap-beer-can-be-too-cheap/#comments http://www.thepunch.com.au/articles/when-cheap-beer-can-be-too-cheap/#item5464 Sat, 26 May 2012 20:00:40 +0000 I like beer. Beer is easily one of my favourite fizzy alcoholic beverages. Anytime is a good time for beer, but an especially good time for beer is anytime I’m thirsty. I get thirsty when I play or watch sport, I get thirsty when I’m hot and I get thirsty when I eat delicious salty bar snacks like beef jerky and BBQ-flavoured corn nuts. God I love jerky and corn nuts. But best of all, I like beer. Taking all of this into account, I am a ridiculously easy sell. All advertisers have to do to make me hit the bottle-o for a six pack of their product is make me thirsty. Simple. So why do so many of them fail? http://www.thepunch.com.au/articles/one-tax-you-wont-hear-the-government-wine-about/ It being Melbourne Cup day yesterday you probably started drinking at about 10 am and missed this story, but in another shock horror study researchers have found that we as Australians are drinking more than ever. Contrary to some studies that began to indicate a decline in our habit, the National Drug Research Institute has found we’re apparently putting it away like Brendan Fevola at Brownlow night. This increase has been attributed to the amount of wine that we’re drinking, because apparently we’ve just worked out how much alcohol the stuff has in it. One might think that such a finding would elicit some kind of response from the Federal Health Minister Nicola Roxon. Like an abusive PE teacher she frequently reminds us that we’ve been drinking too much, eating too much and we’re slob of a nation who will never make the athletics squad. It might even be an opportunity to look a bit further into something that every major health body in the nation and the Henry Review has championed: that is a volumetric tax on alcohol. penberthyd@newsltd.com.au (David Penberthy) Article http://www.thepunch.com.au/articles/one-tax-you-wont-hear-the-government-wine-about/#comments http://www.thepunch.com.au/articles/one-tax-you-wont-hear-the-government-wine-about/#item4388 Sat, 26 May 2012 20:00:40 +0000 I like beer. Beer is easily one of my favourite fizzy alcoholic beverages. Anytime is a good time for beer, but an especially good time for beer is anytime I’m thirsty. I get thirsty when I play or watch sport, I get thirsty when I’m hot and I get thirsty when I eat delicious salty bar snacks like beef jerky and BBQ-flavoured corn nuts. God I love jerky and corn nuts. But best of all, I like beer. Taking all of this into account, I am a ridiculously easy sell. All advertisers have to do to make me hit the bottle-o for a six pack of their product is make me thirsty. Simple. So why do so many of them fail? http://www.thepunch.com.au/articles/what-makes-a-good-beer-ad/ It’s hard to envy the ad makers over at Carlton United Breweries for the task of marketing VB – arguably one of the world’s most undrinkable beers, but they’ve absolutely nailed the song that runs behind their latest series of ads “real beer” – with Neil Diamond’s, “Hello Again”. Because while good actors can come and go and an epic back drop will only get you so far - there is nothing more important to creating a successful beer ad, than choosing the right song to go with it. It’s just a pity they didn’t make the message of the “real beer” easier to understand. penberthyd@newsltd.com.au (David Penberthy) Article http://www.thepunch.com.au/articles/what-makes-a-good-beer-ad/#comments http://www.thepunch.com.au/articles/what-makes-a-good-beer-ad/#item4000 Sat, 26 May 2012 20:00:40 +0000 I like beer. Beer is easily one of my favourite fizzy alcoholic beverages. Anytime is a good time for beer, but an especially good time for beer is anytime I’m thirsty. I get thirsty when I play or watch sport, I get thirsty when I’m hot and I get thirsty when I eat delicious salty bar snacks like beef jerky and BBQ-flavoured corn nuts. God I love jerky and corn nuts. But best of all, I like beer. Taking all of this into account, I am a ridiculously easy sell. All advertisers have to do to make me hit the bottle-o for a six pack of their product is make me thirsty. Simple. So why do so many of them fail? http://www.thepunch.com.au/articles/beer-and-red-wine-can-cure-everything-except-cirrhosis/ Food producers love a good study, particularly one that finds that some ingredient or trace element in their product has some miraculous property found to cure cancer in rats. Such studies are guaranteed to make headlines around the world and lead to an aura being cast over their product. The wine industry in particular is the master of the self-serving study, with red wine being attributed all sorts of miraculous properties that should see it treated like the waters at Lourdes. The chocolate industry has also discovered the value of good publicity and the media has recently reported chocolate manufacturing giants Mars and Barry Callebaut AG have announced a cross-industry partnership to promote the health benefits of cocoa flavanols. penberthyd@newsltd.com.au (David Penberthy) Article http://www.thepunch.com.au/articles/beer-and-red-wine-can-cure-everything-except-cirrhosis/#comments http://www.thepunch.com.au/articles/beer-and-red-wine-can-cure-everything-except-cirrhosis/#item2547 Sat, 26 May 2012 20:00:40 +0000 I like beer. Beer is easily one of my favourite fizzy alcoholic beverages. Anytime is a good time for beer, but an especially good time for beer is anytime I’m thirsty. I get thirsty when I play or watch sport, I get thirsty when I’m hot and I get thirsty when I eat delicious salty bar snacks like beef jerky and BBQ-flavoured corn nuts. God I love jerky and corn nuts. But best of all, I like beer. Taking all of this into account, I am a ridiculously easy sell. All advertisers have to do to make me hit the bottle-o for a six pack of their product is make me thirsty. Simple. So why do so many of them fail? http://www.thepunch.com.au/articles/sip-slop-slap-lets-stop-drinking-like-its-1969/ How times change. When I started working in an office a little over 20 years ago, you could still smoke at your desk. In fact, when you were shown the stationary cabinet on your first day in a new job you could kit yourself out with a stapler and sticky-tape dispenser as well as an ashtray. In those days, ‘smoking or non-smoking?’ was an everyday question when checking in for an airline flight’, you watched the Benson & Hedges World Series Cup over summer and the Winfield Cup over winter and the back cover of almost every women’s magazine carried an ad featuring an attractive blonde, a beach, acres of cheesecloth and a packet Alpine. At about the same time blokes would go to the beach in the middle of the day, shirtless and hatless, while women would lay for hours baking themselves to a golden brown while occasionally basting themselves with coconut oil. Sun protection was not standard work issue for workers out of doors and sunshirts and sensible hats had the same sartorial appeal as sandals with long socks. penberthyd@newsltd.com.au (David Penberthy) Article http://www.thepunch.com.au/articles/sip-slop-slap-lets-stop-drinking-like-its-1969/#comments http://www.thepunch.com.au/articles/sip-slop-slap-lets-stop-drinking-like-its-1969/#item1915 Sat, 26 May 2012 20:00:40 +0000 I like beer. Beer is easily one of my favourite fizzy alcoholic beverages. Anytime is a good time for beer, but an especially good time for beer is anytime I’m thirsty. I get thirsty when I play or watch sport, I get thirsty when I’m hot and I get thirsty when I eat delicious salty bar snacks like beef jerky and BBQ-flavoured corn nuts. God I love jerky and corn nuts. But best of all, I like beer. Taking all of this into account, I am a ridiculously easy sell. All advertisers have to do to make me hit the bottle-o for a six pack of their product is make me thirsty. Simple. So why do so many of them fail? http://www.thepunch.com.au/articles/too-much-time-on-their-hands/ These chaps spent a very long time getting ready for this one beer. European precision at its finest. penberthyd@newsltd.com.au (David Penberthy) Lightweight http://www.thepunch.com.au/articles/too-much-time-on-their-hands/#comments http://www.thepunch.com.au/articles/too-much-time-on-their-hands/#item1410 Sat, 26 May 2012 20:00:40 +0000 I like beer. Beer is easily one of my favourite fizzy alcoholic beverages. Anytime is a good time for beer, but an especially good time for beer is anytime I’m thirsty. I get thirsty when I play or watch sport, I get thirsty when I’m hot and I get thirsty when I eat delicious salty bar snacks like beef jerky and BBQ-flavoured corn nuts. God I love jerky and corn nuts. But best of all, I like beer. Taking all of this into account, I am a ridiculously easy sell. All advertisers have to do to make me hit the bottle-o for a six pack of their product is make me thirsty. Simple. So why do so many of them fail? http://www.thepunch.com.au/articles/Whither-the-wine-wanker/ In having a gentle dig at US beer maven, food guy and legendary brewer Garret Oliver, Paul Colgan put his finger on what is the greatest obstacle to beer becoming anything other than a weapon of mass consumption for most Australians. While it is OK – almost expected – for the urban sophisticate to have a touch of the wine tosser these days, if you show the slightest interest in what’s in your beer glass – or even ask for one when you order a beer – you are marking yourself as a twat of the worst order. How things have changed. As a child in middle class suburbs of Brisbane in the 70s, I recall my parents going to parties where the dads all rocked up with a half carton of XXXX tallies and the wives with a four litre cask of Coolabah Moselle or Riesling. penberthyd@newsltd.com.au (David Penberthy) Article http://www.thepunch.com.au/articles/Whither-the-wine-wanker/#comments http://www.thepunch.com.au/articles/Whither-the-wine-wanker/#item912 Sat, 26 May 2012 20:00:40 +0000 I like beer. Beer is easily one of my favourite fizzy alcoholic beverages. Anytime is a good time for beer, but an especially good time for beer is anytime I’m thirsty. I get thirsty when I play or watch sport, I get thirsty when I’m hot and I get thirsty when I eat delicious salty bar snacks like beef jerky and BBQ-flavoured corn nuts. God I love jerky and corn nuts. But best of all, I like beer. Taking all of this into account, I am a ridiculously easy sell. All advertisers have to do to make me hit the bottle-o for a six pack of their product is make me thirsty. Simple. So why do so many of them fail?