http://www.thepunch.com.au/tags/advertising/ Politics, political opinion, world news, sports news and the latest news and views updated live, daily on The Punch - Australia's best conversation. en Copyright 2012 The Punch penberthyd@newsltd.com.au penberthyd@newsltd.com.au Thu, 09 Feb 2012 19:00:12 +0000 Thu, 09 Feb 2012 19:00:12 +0000 Politics, opinion, world news, sports news, latest news, views, Barack Obama, Kevin Rudd, Julia Gillard, Nathan Rees, Malcolm Turnbull, Peter Garrett, Barnaby Joyce, Australian, federal politics, opinion polls, election, The Punch, thepunch, punch ExpressionEngine 1.6.7 http://blogs.law.harvard.edu/tech/rss 15 http://www.thepunch.com.au/images/punch-logo-rss.png http://www.thepunch.com.au/ 144 70 Politics, political opinion, world news, sports news and the latest news and views updated live, daily on The Punch - Australia's best conversation. Search The Punch keywords http://www.thepunch.com.au/search/ http://www.thepunch.com.au/articles/Pass-the-doritos-the-greatest-13-super-Bowl-ads/ Went to a Super Bowl once. Hung out afterwards with 160 kilo nude, crying black dudes in the losers’ dressing room. Oh, but you don’t want to hear about that. The Super Bowl is all about the ads, which this year are said to cost $3.5 million for 30 seconds. Some recession they’re having in America. When the 100 million Americans watching the Super Bowl go to the toilet in the ad breaks, they say city sewerage systems overflow. That’s actually a myth. No one takes a pee during the ad breaks. The ads are too good. The Super Bowl is the opposite of normal telly. That pesky football keeps interrupting some damn fine viewing. Super Bowl ads are so highly-anticipated that you get teased beforehand. This year we’ve had the (thankfully false) threat of a Ferris Bueller remake and a sneak peak of David Beckham’s undies ad, which to be frank is more torture than tease. Fortunately, there have been some brilliant ads down the years. Let’s go the video(s). feedback@thepunch.com.au (Antony McMullen) Article http://www.thepunch.com.au/articles/Pass-the-doritos-the-greatest-13-super-Bowl-ads/#comments http://www.thepunch.com.au/articles/Pass-the-doritos-the-greatest-13-super-Bowl-ads/#item7662 Thu, 09 Feb 2012 19:00:12 +0000 It’s not often you hear an apology from a big corporation that sounds like it really means it, but Jenny Craig’s statement last night that it “badly misjudged public perception of Kyle Sandilands” sounds genuine enough - perhaps because it’s so bloody obvious. Hmmm, brand heavily skewed towards women with body issues, linked to the “fat slag” king, what could possibly go wrong? The language marketing departments use when one of the stars they throw millions of dollars at to flog their products step out of line, is often at best hilarious, at worst mealy-mouthed. http://www.thepunch.com.au/articles/brands-have-become-our-new-moral-arbiters/ It’s not often you hear an apology from a big corporation that sounds like it really means it, but Jenny Craig’s statement last night that it “badly misjudged public perception of Kyle Sandilands” sounds genuine enough - perhaps because it’s so bloody obvious. Hmmm, brand heavily skewed towards women with body issues, linked to the “fat slag” king, what could possibly go wrong? The language marketing departments use when one of the stars they throw millions of dollars at to flog their products step out of line, is often at best hilarious, at worst mealy-mouthed. feedback@thepunch.com.au (Antony McMullen) Article http://www.thepunch.com.au/articles/brands-have-become-our-new-moral-arbiters/#comments http://www.thepunch.com.au/articles/brands-have-become-our-new-moral-arbiters/#item7542 Thu, 09 Feb 2012 19:00:12 +0000 It’s not often you hear an apology from a big corporation that sounds like it really means it, but Jenny Craig’s statement last night that it “badly misjudged public perception of Kyle Sandilands” sounds genuine enough - perhaps because it’s so bloody obvious. Hmmm, brand heavily skewed towards women with body issues, linked to the “fat slag” king, what could possibly go wrong? The language marketing departments use when one of the stars they throw millions of dollars at to flog their products step out of line, is often at best hilarious, at worst mealy-mouthed. http://www.thepunch.com.au/articles/what-wont-we-do-in-the-name-of-bbq/ Okay, so Australians love meat. We also love BBQs and Australia Day. Mostly because it means we don’t have to go to work. But could this be the worst advertisement for meat you have ever seen? Or just a very clever way of getting us to think about what we’re slapping on the BBQ on January 26th? We’re talking about the Sam Kekovic/ v Melissa Tkautz v Justice Crew Australia Day 2012 video. If you haven’t seen it yet, then watch it up the top here. feedback@thepunch.com.au (Antony McMullen) Article http://www.thepunch.com.au/articles/what-wont-we-do-in-the-name-of-bbq/#comments http://www.thepunch.com.au/articles/what-wont-we-do-in-the-name-of-bbq/#item7514 Thu, 09 Feb 2012 19:00:12 +0000 It’s not often you hear an apology from a big corporation that sounds like it really means it, but Jenny Craig’s statement last night that it “badly misjudged public perception of Kyle Sandilands” sounds genuine enough - perhaps because it’s so bloody obvious. Hmmm, brand heavily skewed towards women with body issues, linked to the “fat slag” king, what could possibly go wrong? The language marketing departments use when one of the stars they throw millions of dollars at to flog their products step out of line, is often at best hilarious, at worst mealy-mouthed. http://www.thepunch.com.au/articles/how-the-public-took-charge-of-a-deserved-flogging/ Kyle Sandilands is such an inconsequential waste of space that I would normally be reluctant to expend a single millilitre of ink or pixel of web space on his unfortunate existence. This week I made an exception, in the first instance because of the remarkably vile nature of his attack on one of our young female staff, a sexually threatening rant where he called her “a fat slag”, talked about her breasts and her hair, and issued the creepy pledge: “Watch your mouth girl, or I will hunt you down”. All this because she wrote a completely unremarkable news piece about the unpopularity of his new TV show. I’ve decided to saddle up again today because there is an interesting broader lesson from the Sandilands episode. Not to put too fine a point on it, the long-overdue commercial destruction of Kyle Sandilands shows that it is no longer OK to be an abusive, hate-filled arsehole without facing serious consequences. feedback@thepunch.com.au (Antony McMullen) Article http://www.thepunch.com.au/articles/how-the-public-took-charge-of-a-deserved-flogging/#comments http://www.thepunch.com.au/articles/how-the-public-took-charge-of-a-deserved-flogging/#item7246 Thu, 09 Feb 2012 19:00:12 +0000 It’s not often you hear an apology from a big corporation that sounds like it really means it, but Jenny Craig’s statement last night that it “badly misjudged public perception of Kyle Sandilands” sounds genuine enough - perhaps because it’s so bloody obvious. Hmmm, brand heavily skewed towards women with body issues, linked to the “fat slag” king, what could possibly go wrong? The language marketing departments use when one of the stars they throw millions of dollars at to flog their products step out of line, is often at best hilarious, at worst mealy-mouthed. http://www.thepunch.com.au/articles/mmm-mmm.-the-nanny-state-cant-have-my-smarties/ Here’s something to ponder – how many Smarties would you have to eat to become morbidly obese? 1000? Maybe half a million? Or is the consumption of Smarties merely a deadly entrée to a grotesque world of other fattening treats, where we start nibbling away at a small handful of the tiny chocolate sweets and pretty soon are subsisting on a diet of Chiko rolls, McHappy Meals and deep-fried Mars bars? In the grand scheme of culinary evil I always thought the innocuous Smartie was the least of our concerns. Apparently not, according to the no-fun folks at the Obesity Policy Coalition, who have launched an action against the Smartie-peddlers at Nestle – cue angry boos from the crowd – over an apparently sinister online colouring-in competition which gives kiddies aged three to 10 a chance to win one of 500 Smiggles stationery packs. The Obesity Policy Coalition complained to the Advertising Standards Board arguing that the Nestle Smarties website breaches the Responsible Children’s Marketing Initiative, introduced in March of this year, to protect the tiny tots from wicked corporate ploys to stuff them full of junk food. feedback@thepunch.com.au (Antony McMullen) Article http://www.thepunch.com.au/articles/mmm-mmm.-the-nanny-state-cant-have-my-smarties/#comments http://www.thepunch.com.au/articles/mmm-mmm.-the-nanny-state-cant-have-my-smarties/#item7205 Thu, 09 Feb 2012 19:00:12 +0000 It’s not often you hear an apology from a big corporation that sounds like it really means it, but Jenny Craig’s statement last night that it “badly misjudged public perception of Kyle Sandilands” sounds genuine enough - perhaps because it’s so bloody obvious. Hmmm, brand heavily skewed towards women with body issues, linked to the “fat slag” king, what could possibly go wrong? The language marketing departments use when one of the stars they throw millions of dollars at to flog their products step out of line, is often at best hilarious, at worst mealy-mouthed. http://www.thepunch.com.au/articles/trust-us-youll-all-drink-less-one-day/ FARE is a small organisation with a dream. There is no denying that FARE has taken on a cause of epic proportions – a shape-shifting entity that is hard to define because its boundaries are constantly changing. Alcohol is a central part of Australian culture, and it crosses demographic, geographic and social divides in a way other cultural activities don’t. Drinking alcohol is for the young and old, the high achievers and under achievers, the wealthy and the destitute. For most Australians, drinking alcohol is a choice that doesn’t devalue their lives. It is more likely to add entertainment, experiential or leisure value. How do we view Australia’s drinking culture? Is it a glass half empty, or a glass half full? feedback@thepunch.com.au (Antony McMullen) Article http://www.thepunch.com.au/articles/trust-us-youll-all-drink-less-one-day/#comments http://www.thepunch.com.au/articles/trust-us-youll-all-drink-less-one-day/#item7198 Thu, 09 Feb 2012 19:00:12 +0000 It’s not often you hear an apology from a big corporation that sounds like it really means it, but Jenny Craig’s statement last night that it “badly misjudged public perception of Kyle Sandilands” sounds genuine enough - perhaps because it’s so bloody obvious. Hmmm, brand heavily skewed towards women with body issues, linked to the “fat slag” king, what could possibly go wrong? The language marketing departments use when one of the stars they throw millions of dollars at to flog their products step out of line, is often at best hilarious, at worst mealy-mouthed. http://www.thepunch.com.au/articles/the-united-colours-of-pseudo-morality/ For years now The United Colours of Benetton has been running shock advertising campaigns. Many of us remember the confronting images of AIDS victims that formed part of their early ‘90s campaigns. And some may remember their 2003 food-for-life campaign, depicting the different effects of famine on people from various African nations. According their former head of advertising, Oliviero Toscani, the ads are intended to “promote peace, tolerance, multiculturalism and to challenge stereotypes”. However, their latest advertising campaign - which irresponsibly insults Muslim moral sensibilities - has revealed Benetton’s real motives. Benetton has just been exploiting the latte set’s vague commitment to world peace, using it to sell their products. They don’t care about peace and tolerance. Indeed, they don’t care whether they provoke violent reactions from extremist groups. The bottom line of these buggers is selling jeans and knickers. feedback@thepunch.com.au (Antony McMullen) Article http://www.thepunch.com.au/articles/the-united-colours-of-pseudo-morality/#comments http://www.thepunch.com.au/articles/the-united-colours-of-pseudo-morality/#item7192 Thu, 09 Feb 2012 19:00:12 +0000 It’s not often you hear an apology from a big corporation that sounds like it really means it, but Jenny Craig’s statement last night that it “badly misjudged public perception of Kyle Sandilands” sounds genuine enough - perhaps because it’s so bloody obvious. Hmmm, brand heavily skewed towards women with body issues, linked to the “fat slag” king, what could possibly go wrong? The language marketing departments use when one of the stars they throw millions of dollars at to flog their products step out of line, is often at best hilarious, at worst mealy-mouthed. http://www.thepunch.com.au/articles/bear-grylls-environmental-warrior-or-corporate-sellout/ Bear Grylls makes brilliant telly. If watching a bloke sleep inside a camel carcass doesn’t make for a top night in front of the box, then what does? And what about the time the former SAS man ate a giant larval worm which he described as tasting like a sausage made up of his mate’s boogers. The guy should try the café at the bottom of our building some time. For all his showmanship and icky stunts, you sense there is a subtext to the Grylls gross out. By showcasing his own bravado and survival skills in some of the world’s greatest wild landscapes, he’s teaching his global audience of 1.2 billion about the wonder of the wilderness. feedback@thepunch.com.au (Antony McMullen) Article http://www.thepunch.com.au/articles/bear-grylls-environmental-warrior-or-corporate-sellout/#comments http://www.thepunch.com.au/articles/bear-grylls-environmental-warrior-or-corporate-sellout/#item6605 Thu, 09 Feb 2012 19:00:12 +0000 It’s not often you hear an apology from a big corporation that sounds like it really means it, but Jenny Craig’s statement last night that it “badly misjudged public perception of Kyle Sandilands” sounds genuine enough - perhaps because it’s so bloody obvious. Hmmm, brand heavily skewed towards women with body issues, linked to the “fat slag” king, what could possibly go wrong? The language marketing departments use when one of the stars they throw millions of dollars at to flog their products step out of line, is often at best hilarious, at worst mealy-mouthed. http://www.thepunch.com.au/articles/icb.pms.dont.get.me.started/ Welcome to this week’s I Call Bullshit. Let’s get straight into it. So some bloody smart-arse congregation of designer-stubbled preening ad men have concocted a ridiculous campaign suggesting milk will take care of PMS. Picture them sitting around their long shiny tables, bums squeaking in their exxy leather chairs, waiting for a cute secretary to bring them (soy) lattes and discussing just how ‘cheeky’ their new milk ads are. Oooo and we’ll have a website and do social media and piss off the feminazis by suggesting women are hormone-ravaged banshees who can be tamed by calcium intake. IT’LL GO VIRAL, they probably thought, with pants-wetting glee. feedback@thepunch.com.au (Antony McMullen) Article http://www.thepunch.com.au/articles/icb.pms.dont.get.me.started/#comments http://www.thepunch.com.au/articles/icb.pms.dont.get.me.started/#item6336 Thu, 09 Feb 2012 19:00:12 +0000 It’s not often you hear an apology from a big corporation that sounds like it really means it, but Jenny Craig’s statement last night that it “badly misjudged public perception of Kyle Sandilands” sounds genuine enough - perhaps because it’s so bloody obvious. Hmmm, brand heavily skewed towards women with body issues, linked to the “fat slag” king, what could possibly go wrong? The language marketing departments use when one of the stars they throw millions of dollars at to flog their products step out of line, is often at best hilarious, at worst mealy-mouthed. http://www.thepunch.com.au/articles/Why-the-bloody-hell-was-Oprah-here-anyway/ So US tourist numbers are down since Oprah’s “Down Under” fire sale of our national dignity and the much-wished-for Oprah cash has failed to materialise. The idea of letting a foreign talk show host turn our country into giant television studios smelt dodgy from the start, but after yesterday’s revelations, it stinks. The news yesterday that US visitor numbers have dropped by 0.8 per cent in the last year just leaves you wondering how this ever got so out of hand. feedback@thepunch.com.au (Antony McMullen) Article http://www.thepunch.com.au/articles/Why-the-bloody-hell-was-Oprah-here-anyway/#comments http://www.thepunch.com.au/articles/Why-the-bloody-hell-was-Oprah-here-anyway/#item6332 Thu, 09 Feb 2012 19:00:12 +0000 It’s not often you hear an apology from a big corporation that sounds like it really means it, but Jenny Craig’s statement last night that it “badly misjudged public perception of Kyle Sandilands” sounds genuine enough - perhaps because it’s so bloody obvious. Hmmm, brand heavily skewed towards women with body issues, linked to the “fat slag” king, what could possibly go wrong? The language marketing departments use when one of the stars they throw millions of dollars at to flog their products step out of line, is often at best hilarious, at worst mealy-mouthed.